Insights

Champion Success 23XI Racing has proven its competitive edge by achieving significant milestones in NASCAR, including winning races and securing playoff berths, which can be leveraged to attract potential sponsors and business partners looking to align with a successful and dynamic team.

Tech Innovation With a robust tech stack that includes Akamai, Cloudflare Bot Management, and Vimeo, 23XI Racing showcases a commitment to technological advancement. This emphasis on innovation can appeal to tech companies seeking partnerships or sponsorships within the racing industry.

Strategic Partnerships Recent partnerships with Sam Hunt Racing and Xfinity demonstrate 23XI Racing's collaborative approach and willingness to expand its reach in the market. These partnerships provide opportunities for cross-promotion and co-marketing activities to drive brand exposure and revenue growth.

Market Recognition Being recognized for top spots in the NASCAR Cup Series and actively participating in high-profile events like the EchoPark Automotive Grand Prix elevates 23XI Racing's visibility within the racing community. This visibility can attract new fans, sponsors, and investment opportunities.

Financial Potential With a revenue range of $10M - $50M, 23XI Racing falls within the same financial bracket as notable competitors like Chip Ganassi Racing Teams and Stewart-Haas Racing. This financial stability positions the company as a viable partner for businesses looking to invest in a reputable racing team with growth potential.

23XI Racing Tech Stack

23XI Racing uses 8 technology products and services including Akamai, jsDelivr, LottieFiles, and more. Explore 23XI Racing's tech stack below.

  • Akamai
    Content Delivery Network
  • jsDelivr
    Content Delivery Network
  • LottieFiles
    Design
  • RequireJS
    Javascript Frameworks
  • Webflow
    Page Builders
  • Cloudflare Bot Management
    Security
  • Vimeo
    Video Players
  • HTTP/3
    Web & Portal Technology

Media & News

23XI Racing's Email Address Formats

23XI Racing uses at least 1 format(s):
23XI Racing Email FormatsExamplePercentage
First.Last@23xiracing.comJohn.Doe@23xiracing.com
48%
First.Middle@23xiracing.comJohn.Michael@23xiracing.com
2%
First.Last@23xiracing.comJohn.Doe@23xiracing.com
48%
First.Middle@23xiracing.comJohn.Michael@23xiracing.com
2%

Frequently Asked Questions

Where is 23XI Racing's headquarters located?

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23XI Racing's main headquarters is located at Huntersville, NC 28269 US. The company has employees across 3 continents, including North AmericaEuropeAfrica.

What is 23XI Racing's official website and social media links?

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23XI Racing's official website is 23xiracing.com and has social profiles on LinkedIn.

How much revenue does 23XI Racing generate?

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As of May 2025, 23XI Racing's annual revenue reached $15M.

What is 23XI Racing's NAICS code?

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23XI Racing's NAICS code is 7112 - Spectator Sports.

How many employees does 23XI Racing have currently?

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As of May 2025, 23XI Racing has approximately 87 employees across 3 continents, including North AmericaEuropeAfrica. Key team members include Chief Mechanic: D. B.Vice President Strategic Partnerships: S. H.Vice President Marketing: J. R.. Explore 23XI Racing's employee directory with LeadIQ.

What industry does 23XI Racing belong to?

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23XI Racing operates in the Spectator Sports industry.

What technology does 23XI Racing use?

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23XI Racing's tech stack includes AkamaijsDelivrLottieFilesRequireJSWebflowCloudflare Bot ManagementVimeoHTTP/3.

What is 23XI Racing's email format?

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23XI Racing's email format typically follows the pattern of . Find more 23XI Racing email formats with LeadIQ.

When was 23XI Racing founded?

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23XI Racing was founded in 2020.
23XI Racing

23XI Racing

Spectator SportsNorth Carolina, United States51-200 Employees

23XI Racing – pronounced twenty-three eleven – was founded by NBA legend Michael Jordan and three-time Daytona 500 winner Denny Hamlin in 2020. With rising NASCAR star Bubba Wallace selected to drive the No. 23 Toyota Camry, the team made its NASCAR Cup Series debut in the 2021 Daytona 500 at Daytona International Speedway. Wallace made history on October 4, 2021, when he captured his first career Cup Series win, becoming just the second African American to win in the Cup Series, and earning 23XI its first-ever victory. 23XI expanded to a two-car organization in 2022 with Cup Series Champion Kurt Busch driving the No. 45 Toyota Camry. With a win at Kansas Speedway in May of 2022, Busch earned 23XI the team’s first-ever playoff berth. In 2024, Tyler Reddick won the Regular Season Championship and raced to a spot in the Championship 4, a first for both the team and Reddick. 23XI currently features the lineup of Bubba Wallace in the No. 23 Toyota Camry XSE, Tyler Reddick in the No. 45 Toyota Camry XSE, Riley Herbst in the No. 35 Toyota Camry XSE and Corey Heim as the team’s development driver. The team operates out of Airspeed, a state-of-the-art facility in Huntersville, N.C. that opened in January of 2024.

Section iconCompany Overview

Headquarters
Huntersville, NC 28269 US
NAICS Code
7112 - Spectator Sports
Founded
2020
Employees
51-200

Section iconFunding & Financials

  • $10M$50M

    23XI Racing's revenue is in the range of $10M$50M

Section iconFunding & Financials

  • $10M$50M

    23XI Racing's revenue is in the range of $10M$50M

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