Growth and scale Leverage their substantial client base of over 16,000 and a workforce exceeding 16,000 caregivers across California to position expanded service offerings such as specialized in-home care programs, caregiver training, and technology-enabled care coordination to current clients and within neighboring markets.

Strategic partnerships Capitalize on their history of partnerships and collaborations (Autism Heroes, Uber Health, UberASSIST) to propose integrated care solutions with hospitals, discharge planning teams, and social services networks, expanding referral channels and care continuum opportunities.

Leadership and growth Target contacts linked to recent leadership moves, especially the appointment of Simon Close as President of the Senior Care division, for enterprise-level conversations around scalable non-medical home care services and potential channel partnerships.

Acquisition leverage Position acquired entities like Trusted Life Care as a case study for rapid market expansion, offering turnkey integration services, onboarding programs, and cross-sell of enhanced senior care offerings to broaden footprint in Orange and Los Angeles counties.

Technology enablers Offer value through technology-enabled care delivery and data insights, aligning with their tech stack (Snowflake, Power Query, analytics tools) to implement caregiver performance analytics, remote monitoring, and outcome reporting to healthcare payers and employers seeking in-home care solutions.