Insights

Niche Engagement 24 Hours of LeMons operates a unique and highly engaging niche within motorsports, attracting passionate car enthusiasts who enjoy creative, budget-friendly racing. This presents opportunities for targeted merchandise, branded merchandise, and experiential marketing campaigns tailored to a dedicated and enthusiastic audience.

Media Visibility The company's events have received coverage from major media outlets such as Car & Driver, ESPN, and The New York Times, indicating a strong media presence that can be leveraged for sponsorships, advertising partnerships, and branded content opportunities to increase visibility.

Partnership Potential Recent collaborations with Yokohama Tire Corporation demonstrate openness to strategic partnerships. This provides a pathway for cross-promotional opportunities with automotive aftermarket brands, tire companies, and other automotive service providers seeking to reach a specialized racing audience.

Digital Presence The company's use of digital tools such as Shopify, YouTube, Google Analytics, and social media feeds indicates a strong digital footprint that can be expanded with targeted advertising, retail collaborations, and online engagement initiatives to boost brand awareness and sales.

Event Scalability With a growing series of 23 races across the country and a dedicated community of participants and spectators, there is an opportunity to develop scalable event-related products, sponsorship packages, and exclusive experiences to deepen stakeholder involvement and generate additional revenue streams.

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24 Hours of LeMons Tech Stack

24 Hours of LeMons uses 8 technology products and services including MySQL, Shopify, Mailchimp, and more. Explore 24 Hours of LeMons's tech stack below.

  • MySQL
    Database
  • Shopify
    E-commerce
  • Mailchimp
    Email
  • RequireJS
    Javascript Frameworks
  • Cloudflare Bot Management
    Security
  • YouTube
    Video Players
  • Google Analytics
    Web Analytics
  • Smash Balloon Instagram Feed
    Web Platform Extensions

24 Hours of LeMons's Email Address Formats

24 Hours of LeMons uses at least 1 format(s):
24 Hours of LeMons Email FormatsExamplePercentage
First@24hoursoflemons.comJohn@24hoursoflemons.com
50%
First@24hoursoflemons.comJohn@24hoursoflemons.com
50%

Frequently Asked Questions

Where is 24 Hours of LeMons's headquarters located?

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24 Hours of LeMons's main headquarters is located at Oakland, California 94608 United States. The company has employees across 2 continents, including North AmericaOceania.

What is 24 Hours of LeMons's phone number?

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You can contact 24 Hours of LeMons's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is 24 Hours of LeMons's official website and social media links?

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24 Hours of LeMons's official website is 24hoursoflemons.com and has social profiles on LinkedIn.

What is 24 Hours of LeMons's SIC code NAICS code?

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24 Hours of LeMons's SIC code is 5531 - Auto and Home Supply Stores NAICS code is 3361 - Motor Vehicle Manufacturing.

How many employees does 24 Hours of LeMons have currently?

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As of February 2026, 24 Hours of LeMons has approximately 14 employees across 2 continents, including North AmericaOceania. Key team members include Founder & Ceo: R. D.Director Of Marketing & Growth: D. M.Director Of Marketing & Growth: D. M.. Explore 24 Hours of LeMons's employee directory with LeadIQ.

What industry does 24 Hours of LeMons belong to?

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24 Hours of LeMons operates in the Motor Vehicle Manufacturing industry.

What technology does 24 Hours of LeMons use?

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24 Hours of LeMons's tech stack includes MySQLShopifyMailchimpRequireJSCloudflare Bot ManagementYouTubeGoogle AnalyticsSmash Balloon Instagram Feed.

What is 24 Hours of LeMons's email format?

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24 Hours of LeMons's email format typically follows the pattern of First@24hoursoflemons.com. Find more 24 Hours of LeMons email formats with LeadIQ.

When was 24 Hours of LeMons founded?

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24 Hours of LeMons was founded in 2006.

24 Hours of LeMons

Motor Vehicle ManufacturingCalifornia, United States11-50 Employees

The 24 Hours of LeMons is a nationwide series of endurance races for cars that are purchased, fixed up, and track-prepped for total of $500 or less. At most venues, the racing consists of 6+ hour endurance-race sessions on Saturday and Sunday, with a break for sleeping, eating, and Band-Aid application at night. At least once a year, a straight 24-hour endurance race with no interruption is also held. 

Each 24 Hours of LeMons race features up to 150 cars racing wheel-to-wheel. Teams are accepted based on how interesting the car and the theme of the team are. The teams that make the cut are those that have a creative team theme (often involving outlandish costumes and car designs) and those that enter vehicles that are unusual and/ or spectacularly unlikely to appear on a racetrack (cars with homemade turbochargers derived from leaf blowers, ancient vehicles from the former Soviet Union, hearses, etc.)

Winners are rewarded with rusty trophies and plaques made from discarded car parts and four-figure purses paid out in canvas bags full of nickels. Punishment for bad driving may include anything from tarring and feathering to having metal farm animals welded to a car’s roof. In addition, one team’s car may be selected by popular ballot for the People’s Curse: the car selected is summarily and creatively destroyed before the crowd on the second day of racing. 

Spectators can purchase one-day or full-weekend all access passes at the track. Count on plenty of noise, prizes, and questionably civilized fun before, during, and after the track sessions.

Started in 2006 as a single race in California, The 24 Hours of LeMons has grown into a nationwide series of events with 23 races held across the country in 2010. The series has been extensively covered by a wide range of media outlets, including Car & Driver, ESPN, and the New York Times.

Section iconCompany Overview

Headquarters
Oakland, California 94608 United States
Phone number
SIC Code
5531 - Auto and Home Supply Stores
NAICS Code
3361 - Motor Vehicle Manufacturing
Founded
2006
Employees
11-50

Section iconFunding & Financials

  • $1M$10M

    24 Hours of LeMons's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    24 Hours of LeMons's revenue is estimated to be in the range of $1M$10M

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