Industry fit Position 28Stone as a capital markets specialist offering tailored software and consulting with a rightshore delivery model. Highlight deep market knowledge, robust financial applications, and a track record with leading financial institutions to attract new financial services clients seeking lower risk, faster time to market, and cost optimization.

Atlas platform Leverage the Feb 2026 Atlas ETF and index data platform news to pursue clients needing comprehensive index data coverage and data workflow improvements. Build outreach around data platform modernization, ETF/index data accuracy, and partner-enabled capabilities for asset managers and broker-dealers.

Strategic partnerships Emphasize established collaboration with Ultumus and Cloud9 to expand data, trading, and communications capabilities. Use these partnerships to cross-sell, demonstrate integrated solutions, and target institutions seeking end-to-end connectivity and enhanced trading workflows.

Talent and recognition Use recognition as a Best Workplace for Talent Investment to attract clients prioritizing vendor stability and people-focused delivery. Promote experienced leadership hires such as Global Head of Experience Modernization to reassure prospects about modernization initiatives and user-centric outcomes.

Growth indicators Target mid-market and growing financial institutions given size (51-200 employees) and revenue in the $1M–$10M range. Offer scalable engagement models, proof of delivery through repeat engagements, and cost/time-to-market benefits to convert firms seeking nimble, high-value fintech software and consulting partners.