Niche health snacks Target retailers and distributors focused on healthier snack alternatives with low sugar and allergen friendly claims. Position 2Betties Rounds as a premium, clean-label option for shops and e-commerce platforms catering to health-conscious consumers.

Sweetened by nature Emphasize the minimal sugar approach and natural sweeteners to attract health-focused buyers. Explore co-packing or white-label opportunities with brands seeking to diversify assortments with wholesome, gluten-free and dairy-free options.

Healthy family brand Leverage founder story as mother-daughter entrepreneurs to appeal to regional retailers and consumers prioritizing trust, transparency, and mission-driven brands. Use storytelling in pitches to secure shelf space in mom-and-pop shops and boutique grocers.

Multi-channel tech Capitalize on existing e-commerce and digital marketing stack (Shopify/BigCommerce, Klaviyo, Mailchimp) to run targeted B2C campaigns and retail partnerships. Propose joint marketing with retailers to drive online and in-store traffic using data-driven promotions.

Growth runway With revenue in the low to mid millions and a lean team, pursue expansion through regional distributors, wellness retailers, and specialty grocers. Highlight scalable production and allergen-friendly positioning to win early-adopter accounts and pilot programs.