Insights

Health-Conscious Market 2Betties targets a niche of health-conscious consumers seeking genuinely nutritious snacks with minimal sugar and clean ingredients, presenting an opportunity to expand into health-focused retail channels and specialty stores.

Growing E-commerce Presence With a Shopify platform and innovative tech integrations, the company is well-positioned to scale its direct-to-consumer online sales, appealing to health-aware shoppers who prefer online shopping for niche food products.

Brand Loyalty & Community Founded by a mother-daughter duo emphasizing lifestyle and wellness, there is an opportunity to build a loyal community and engagement campaigns that drive repeat business and brand advocacy among health-focused demographics.

Market Expansion Potential Given the alignment with larger health and organic markets, partnerships with natural food retailers and specialty grocery chains could significantly boost sales and market penetration for 2Betties.

Premium Product Positioning The company's focus on nutrient-dense, allergen-free, and minimally processed snacks positions it to attract premium consumers willing to pay a higher price for truly healthy options, opening avenues for targeted marketing and premium retail listings.

2Betties Tech Stack

2Betties uses 8 technology products and services including Shopify, Impact Radius, Swiper, and more. Explore 2Betties's tech stack below.

  • Shopify
    E-commerce
  • Impact Radius
    Hosting Panels
  • Swiper
    Javascript Libraries
  • Yotpo Reviews
    Online Review Management
  • Apple Pay
    Payment Processing
  • Priority Hints
    Performance
  • reCAPTCHA
    Security
  • X-Content-Type-Options
    Web & Portal Technology

Media & News

2Betties's Email Address Formats

2Betties uses at least 1 format(s):
2Betties Email FormatsExamplePercentage
FLast@2betties.comJDoe@2betties.com
44%
First@2betties.comJohn@2betties.com
6%
FLast@2betties.comJDoe@2betties.com
44%
First@2betties.comJohn@2betties.com
6%

Frequently Asked Questions

What is 2Betties's official website and social media links?

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2Betties's official website is 2betties.com and has social profiles on LinkedIn.

What is 2Betties's NAICS code?

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2Betties's NAICS code is 311 - Food Manufacturing.

How many employees does 2Betties have currently?

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As of December 2025, 2Betties has approximately 5 employees across 1 continents, including North America. Key team members include Ceo/Co-Founder: N. B.Co-Founder/Ceo: B. G.Cofounder And Chief Executive Officer: M. A.. Explore 2Betties's employee directory with LeadIQ.

What industry does 2Betties belong to?

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2Betties operates in the Food and Beverage Manufacturing industry.

What technology does 2Betties use?

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2Betties's tech stack includes ShopifyImpact RadiusSwiperYotpo ReviewsApple PayPriority HintsreCAPTCHAX-Content-Type-Options.

What is 2Betties's email format?

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2Betties's email format typically follows the pattern of FLast@2betties.com. Find more 2Betties email formats with LeadIQ.

When was 2Betties founded?

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2Betties was founded in 2018.

2Betties

Food and Beverage ManufacturingMaryland, United States2-10 Employees

There are a lot of snacks disguised as healthy. However, dig a little deeper; most nutrition labels tell a different story with too much sugar and questionable ingredients.  

We’re often asked, “How did you come up with 2Betties?” Well, the short answer is that we were on-the-go consumers of healthy snacks, just like you. Or so we thought. When we took a closer look at the nutrition label, we realized the snacks we consumed weren’t healthy. In addition to ingredients we couldn’t pronounce, so many of those “health bars” were loaded with sugar.

Fed up and frustrated, we decided to take matters into our own hands. Literally, using nutrient-dense ingredients and a touch of maple syrup and honey, we were convinced that we could make a truly nutritious AND delicious snack with far less sugar than most other snacks on the market.

After months of trial and error, working with a local chef and a professor of food science, something amazing came out of the oven: A tray of wholesome, healthy mini-donut-shaped snacks — free of gluten, dairy, grains, soy, peanuts, and refined sugars.

2Betties is more than a better-for-you snack option. Founded by a Mother and Daughter duo on a mission to make the change they wanted to see in the snack food industry. Our delicious baked snacks, called Rounds, are the basis of a community of like-minded people who understand the importance of a happy, healthy, well-balanced lifestyle. Become a Betty and join our mission to raise awareness and reduce the amount of sugar and crap in our food, one bite at a time — For goodness sake.

Get in touch with us:  hello@2betties.com

Section iconCompany Overview

NAICS Code
311 - Food Manufacturing
Founded
2018
Employees
2-10

Section iconMedia & News

Section iconFunding & Financials

  • $1M$10M

    2Betties's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    2Betties's revenue is estimated to be in the range of $1M$10M

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