Ad Platform Power 2GIS runs a fast-growing advertising platform across offline, online and mobile channels with precise targeting. The solution delivers strong performance, shown by advertisers achieving substantially more outbound calls than with search ads, supported by a large base of advertisers and widespread local reach. This creates opportunities for bundled local ad packages, agency partnerships and performance-based pricing to attract SMBs and mid-market brands.

Global Local Footprint The service covers hundreds of cities across multiple countries and commands a wide monthly audience, enabling local-market marketing, data licensing and location-based campaigns for retailers, hospitality, services and tourism partners. Potential to monetize through data assets, co-branded initiatives and municipal partnerships.

Premium Scale 2GIS is positioned as a premium player in the Runet with major enterprise credibility and a large workforce across many offices. This supports enterprise-level sponsorships, long-term content partnerships, exclusive campaigns and higher-value deals with top advertisers and brands.

Developer Ecosystem A robust API and content platform plus a modern tech stack enables licensing maps and business data to apps, marketplaces and SMBs, as well as white-label map solutions. This opens monetization through data licenses, API access and partnerships with developers and digital platforms.

Cross-Sell Opportunities There is strong potential to upsell vertical-specific packages (retail, dining, services), city-guided sponsorships and blended offline-online performance marketing solutions that demonstrate measurable impact for advertisers across channels.