Strong Customer Focus 2i Nova emphasizes customer retention over acquisition, indicating that they prioritize high-quality support and service. This focus suggests opportunities to offer tailored support solutions or enhanced customer service platforms that align with their client-centric philosophy.

Cost-Effective Software The company's commitment to offering affordable veterinary Practice Management Software presents potential for upselling or expanding into complementary cost-efficient software solutions for small to mid-sized veterinary practices or other niche markets seeking budget-friendly options.

Cloud Infrastructure Utilization Leveraging leading cloud service providers like AWS and Cloudflare demonstrates their reliance on scalable, secure cloud solutions. This opens avenues for offering additional cloud security, data management, or hosting services that complement their existing tech stack.

SMB Market Niche With a revenue range of 1M to 10M and a small employee base, 2i Nova operates within a niche SMB market, which could benefit from specialized integrations, industry-specific updates, or digital transformation services tailored to small enterprises.

Growth Potential Despite their modest size, their long-standing presence since 1988 and focus on affordable solutions indicate potential for expansion into new geographic regions or adjacent markets, providing opportunities to introduce scalable, modern technology upgrades or consulting services.