Strategic Partnerships Cognizant has recently formed partnerships with leading companies like Talkdesk, WalkMe Inc, Northumbrian Water Limited, and CoPilot-AI. Leveraging these collaborations can open doors for cross-selling opportunities and joint client engagements.

Product Expansion With the launch of Copilot and integration of technologies like AI and generative AI tools, Cognizant is diversifying its service offerings. This expansion presents a chance to engage existing clients with new solutions and attract prospects seeking cutting-edge technology services.

Employee Growth On January 1st '22, Cognizant significantly increased its headcount by 132,000 employees, showcasing rapid expansion. This surge in skilled workforce provides an avenue to tap into new markets, scale operations, and cater to a broader client base.

Financial Investments Cognizant's investment into Road to Hire indicates a commitment to social impact initiatives. Highlighting such investments can resonate with CSR-focused organizations and present opportunities for engaging with socially responsible entities.

Competitive Landscape By understanding the landscape of similar companies like Tech Mahindra, Infosys, Accenture, and others, Cognizant can identify areas where it differentiates and improve its competitive positioning. This insight can shape sales strategies to capitalize on unique strengths and market advantages.