Market expansion Growing retail footprint across major U.S. and Canada grocery chains (Whole Foods, Kroger, Walmart, Publix, Sprouts, Target, Meijer, Wegmans, Safeway, Albertsons, King Soopers) presents inbound opportunities to expand distribution to regional retailers, club stores, and specialty grocers. Leverage their existing deli-focused shelf strategy to target deli and snack aisles with both savory and gluten free lines.

Product line growth Recent launches include gluten free crisps and gluten free puffed cheese snacks; capitalize on interest in allergen-friendly and premium snack options by proposing co-packs, private label, or seasonal flavors for different regional tastes and store formats, including direct-to-consumer channels.

Sustainability edge Commitment to hunger relief (1% of all crisps donated) can be highlighted in shopper marketing to align with ESG-focused retailers and consumers, enabling collaborative campaigns, cause-related promotions, and social impact storytelling within store signage and digital ads.

Tech & convenience Existing tech stack includes online and digital assets, mobile payment readiness (Apple Pay), and a direct-to-consumer platform launched in 2020; explore partnerships with e-grocery platforms, delivered sample programs, and targeted digital campaigns to convert deli shoppers to online orders and subscription options.

Scaleable revenue Revenue range indicates a small-to-mid market operation with growth runway; propose tiered wholesale programs, regional sales reps, and co-marketing investments to accelerate multi-channel sales, plus targeted pitches to foodservice, gift, and corporate gifting segments leveraging the premium craft positioning.