Channel Expansion Leverage existing retailer traction in major U.S. and Canadian grocery chains to pursue national and regional distribution deals with additional retailers, club stores, and online marketplaces, emphasizing cross-merchandising with gluten-free and savory snacks.

Product Extensions capitalize on recent launches like Mates and gluten-free crisps to upsell to current customers and retailers; propose bundled assortments combining Sweet Crisps, Savory Crisps, and Mates for seasonal promotions and giftable snack crates.

Sustainability & Giving Highlight the social impact of donating 1% of all crisps baked to hunger-related causes as a differentiator in B2B conversations with retailers and foodservice distributors that value purpose-driven brands.

Digital & D2C Opportunities Expand direct-to-consumer and e-commerce partnerships by promoting a refreshed online platform and utilizing Shopify and Klaviyo for targeted promotions, subscriptions, and member clubs to drive repeat purchases and data capture.

Foodservice & Private Label Explore private-label opportunities and foodservice channels (catering, hospitality, institutions) leveraging thin, crunchy crisps as versatile offerings; propose custom flavors and packaging for brand co-ops and regional menus.