Growth opportunities Target retailers and distributors that serve premium deli and snack aisles across the US and Canada, leveraging 34 Degrees’ gluten free and sweet/crisps lines to expand adjacency for Whole Foods, Sprouts, Kroger, and similar chains.

New product avenues Leverage the recent Mates gluten-free puffed cheese snacks launch to cross-sell into existing accounts and expand into complementary snack occasions, with a focus on GF and savory snack categories.

Cause-driven appeal Highlight the 1% donation to hunger-related causes as a differentiator for partnerships with retailers and foodservice buyers seeking purpose-driven brands to bolster corporate social responsibility narratives.

Online and DTC expansion Explore direct-to-consumer opportunities and online marketing collaborations aligned with redesigned website capabilities and full product portfolio to drive awareness, trial, and national availability for niche flavors.

Flavor and format innovation Position Gluten Free Original, Sweet Crisps, and seven savory flavors as a platform for seasonal or regional limited-time offerings to drive new customer trials and secure secondary placements in variety packs and gift assortments.