Sports Design Leadership The push into expanded global sports, recreation and entertainment design, reinforced by Rossetti's acquisition, positions HOK as a leading partner for stadiums, arenas, and venue renovations, creating direct opportunities with sports teams, universities, and municipalities.

Midwest Market Entry Detroit expansion adds a strategic foothold in the Midwest, enabling targeted opportunities in transportation hubs, office campuses, and mixed-use developments in Michigan and nearby markets.

Public Sector Demand 360's experience with municipal facilities and corporate campuses aligns with ongoing public-sector modernization and campus redevelopment initiatives, offering cross-sell potential across government agencies and large private clients.

Tech Enabled Delivery The tech stack supports cloud-based collaboration, BIM-ready workflows, and data-driven design processes, allowing differentiation to clients seeking fast, integrated delivery for complex multi-site projects.

Scale and Collaboration As part of HOK, the combined network enables cross-sell to existing clients and leveraging multidisciplinary expertise—architecture, planning, interiors, and engineering—for capital-intensive projects like headquarters, entertainment districts, and transportation infrastructure.