Strategic Partnerships Leverage existing recovery and hospitality partnerships (The Arbutus Club, Four Seasons Whistler, Cycling BC, Toronto Metropolitan University) to target similar premium clubs, resorts, and universities with recovery gear needs; pitch bundled Hyperice gear sets and lending programs to expand cross-sell opportunities.

One Stop Procurement Promote 360 Athletics as a single-source supplier for athletic departments and fitness facilities in Canada by emphasizing consolidated shipping and supplier consolidation, faster fulfillment, and a broad catalog of top brands including Hyperice, Normatec, and KT Tape; offer bundled solutions for physical education programs and training facilities.

Canadian Market Expansion Capitalize on demonstrated partnerships to pursue provincial and national sport organizations, universities, and clubs across Canada, especially Ontario and coastal markets, with tailored recovery and performance gear programs and potential regional warehousing options.

Digital Strategy Utilize the existing tech stack (WooCommerce, Klaviyo, Google tracking) to run targeted email and digital campaigns to athletic departments, university programs, and hospitality venues; provide ROI-focused marketing assets and case studies from current partners to accelerate outbound outreach.

Gear Lending Formalize a gear lending or rental program similar to Hyperice Hospitality offerings for hotels, resorts, universities, and sports clubs, enabling recurring revenue, longer contract cycles, and higher device utilization; position as a scalable, partnership-friendly revenue model.