NDI Market Leader 3D Storm is the top NDI specialist in Europe and Africa with a long history of distributing major live production brands. Potential sales opportunity: target broadcasters and production houses expanding NDI-based workflows and remote production capabilities.

Broad Distributor Network With a distribution network of over 200 resellers and integrators across EMEA, there is a ready-made channel for upsell of complementary hardware, software, and services to expand current deployments and capture adjacent markets.

Video over IP Focus Specializes in Video over IP and IT-driven live/sport production tools. Sales opportunity: offer integrated solutions that optimize IP video routing, remote production, and scalable streaming workflows for sports venues, studios, and live events.

SaaS/Tech Stack Fit Existing tech stack includes Joomla, Microsoft 365, Google Analytics, and cloud hosting. Potential upsell for collaboration, asset management, and analytics enhance sales pipelines, customer onboarding, and post-sale support for resellers.

Growth Constraints Current revenue under $1M with a modest team (11-50 employees). Sales strategy opportunities exist in expanding product lines, sought-after brands, and regional expansion, targeting mid-market customers in Europe and Africa seeking scalable live production solutions.