Luxury Denim Brand 3x1 is a luxury denim brand founded by renowned denim designer Scott Morrison. This positioning in the high-end fashion market presents an opportunity for targeting upscale clientele seeking premium denim products.
Focused Technology Integration 3x1 utilizes a tech stack that includes Google Analytics, BigCommerce, and social media platforms like Facebook. Leveraging these technologies offers a chance to optimize online marketing strategies, customer engagement, and e-commerce sales.
Untapped Online Advertising Potential With the use of tools like AdRoll and Criteo in their tech stack, 3x1 has the opportunity to explore more targeted online advertising campaigns, retargeting opportunities, and personalized product recommendations to enhance online sales conversions.
Niche Market Differentiation Amidst competition from similar denim brands, 3x1 stands out with its specialized focus on luxury denim for both men and women. This differentiation allows for niche marketing strategies to attract specific customer segments looking for unique and high-quality denim products.
Strategic NYC Location Advantage Being based in NYC, particularly in the fashion-centric neighborhood of Soho, provides 3x1 with a geographical advantage to engage with local customers, collaborate with other fashion entities, and participate in events that can boost brand visibility and drive sales in a fashion-forward market.
11
217
$10M
2.8K$100M$1B
662$50M$100M
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412$50M$100M
40$10M3x1 uses 8 technology products and services including AdRoll, Criteo, Google Analytics, and more. Explore 3x1's tech stack below.
| 3x1 Email Formats | Percentage |
| First.Last@3x1.us | 40% |
| Last@3x1.us | 10% |
| First.Last@3x1.us | 40% |
| Last@3x1.us | 10% |
Retail Apparel and FashionNew York, United States11-50 Employees
3x1, pronounced ‘Three By One’, was started in 2011 by Scott Morrison - denim designer and founder of Earnest Sewn and Paper Denim & Cloth. This is his 3rd jean line, hence the name, which is also the weave of denim (aka. 3x1 RHT or Right Hand Twill). Based in NYC, with our atelier in Soho where all of our jeans are made, 3x1 represents a new direction in denim for men and women: luxury.
Company Overview
Funding & Financials3x1's revenue is in the range of $10M
Funding & Financials3x1's revenue is in the range of $10M
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