424 Group, Inc.

Retail Luxury Goods and JewelryCalifornia, United States11-50 Employees

424 Group, Inc. operates FourTwoFour on Fairfax, a concept boutique in Los Angeles that presents a continuously evolving mix of fashion, jewelry, and lifestyle brands. The shop emphasizes a non-traditional approach by showcasing emerging talent alongside its curated brand list, reflecting owner and creative director Guillermo Andrade’s aim to blend high fashion with streetwear in a space frequented by sneaker enthusiasts, skaters, stylists, and international celebrities. Positioned within the retail luxury goods and jewelry industry, the boutique functions as a venue for rotating creative installations and experiences that highlight both established and emerging designers. Based in Los Angeles, the company presents itself as a platform for innovative, fashion-forward concepts housed on Fairfax, offering a distinctive retail environment that updates regularly to reflect current trends. A recent development includes the ongoing practice of integrating diverse fashion, jewelry, and lifestyle brands in a single, evolving storefront.

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