Growing Revenue Stream With an established revenue range of 25 to 50 million dollars and a loyal customer base seeking custom heat transfer solutions, there is significant potential to expand sales by targeting apparel businesses and small-scale manufacturers looking for affordable and high-quality custom branding options.

Market Positioning Operating in the competitive printing services industry alongside notable players like Zazzle and Printful, 613 Originals can leverage its streamlined and cost-effective programs to attract entrepreneurs and ecommerce brands seeking quick turnaround times and personalized product options.

Target Customer Expansion The company's easy-to-use services and affordable pricing model, such as the 15-cent program for decorating garments, present opportunities to market directly to emerging small businesses, hobbyists, and independent creators interested in starting or scaling their custom apparel ventures.

Digital Engagement Potential Utilizing its current tech stack, including analytics and marketing tools like Google Tag Manager and HubSpot, 613 Originals can optimize digital campaigns to reach more existing and potential clients, increasing lead generation in the thriving custom apparel industry.

Leadership & Innovation The recent appointment of a new CEO suggests strategic leadership focused on growth and innovation, providing a compelling narrative for sales efforts aimed at tapping into new markets and expanding product offerings tailored to evolving customer needs in the printing services sector.