Leadership Expansion Recent appointment of experienced industry professionals such as the new CEO and Head of Media Strategy indicates a strategic focus on strengthening leadership and vision, offering opportunities for partners to collaborate on high-level strategic campaigns.

Innovation & Creativity The company's launch of unique projects like The Cma and diverse content creation capabilities demonstrate a commitment to innovative storytelling, making them an attractive partner for brands seeking creative media solutions.

Partnership Opportunities Recent collaborations with PRCA and participation in content-led campaigns highlight an openness to strategic partnerships, creating potential for joint ventures and co-branded initiatives.

Technological Integration Utilization of multiple digital tools such as SEO, cache management, and security plugins suggests a digitally savvy company, ideal for offering advanced marketing or technology-enhanced services.

Market Position & Growth With a revenue estimate between 10 to 25 million USD and a diverse service portfolio, 72Point is positioned for growth within the competitive PR and communications sector, presenting opportunities to support their expansion or diversify service offerings.