Strategic merger 90octane has joined forces with The Marketing Practice, expanding capabilities through acquisitions of Omobono, Campaign Stars, and Rombii, signaling a broader B2B marketing platform with potential cross-sell opportunities in ABM, brand activation, and demand generation.

Growth platform The Marketing Practice positions as a global growth platform for B2B tech brands, suggesting potential for enterprise clients seeking integrated solutions across ABM, digital experience, and media, with opportunities to upsell 90octane’s services to existing TMP clients.

Tech stack fit Current tech stack includes Folloze, HubSpot CRM, and account-based tools, indicating alignment with data-driven marketing and ABM workflows; use this to tailor pitches around integration, data management, and scalable campaign execution.

Leadership shifts Recent leadership movements at The Marketing Practice, including CEO transitions and regional ECD hires, present openings for strategic partnerships, advisory roles, or collaboration on large-scale client renewals and expansion initiatives.

Mid-market focus With revenue in the low millions and an employee range of 11-50 for 90octane, there is a clear mid-market positioning. Target mid-sized B2B tech and advertising clients seeking ABM, demand generation, and digital experience improvements to drive scalable growth.