M&A Growth 90octane has joined forces with The Marketing Practice and acquired additional B2B digital experience and ABM leaders, signaling a strong growth trajectory and potential for cross-sell of integrated B2B marketing solutions.

B2B Focus As part of a global B2B marketing platform, the company targets technology brands with a mix of brand activation, ABM, demand generation, and channel marketing, presenting opportunities to upsell advanced ABM and demand-gen services.

Digital Infrastructure Existing tech stack spans CRM and marketing tech (HubSpot, WordPress, Sage Intacct, Azure, VMware) and security (Fortinet), suggesting readiness for expanded marketing operations, data integration projects, and security-compliant campaigns.

Leadership Moves Recent executive appointments and regional leadership changes at TMP indicate potential decision-maker shifts and budget cycles, offering openings for RFPs, strategic partnerships, and enterprise-level engagements.

Revenue Benchmark Current revenue is in the sub-10 million range with a small to mid-sized employee base, presenting a compelling upsell opportunity to scale services, expand to new regions, and augment with larger-scale ABM and enterprise campaigns.