Global Growth Platform 90octane has joined forces with The Marketing Practice and acquisitions of Omobono, Campaign Stars, and Rombii create a unified global growth platform for B2B tech brands, enabling cross sell of ABM, demand generation, and digital experience.

Expansion Readiness Management changes and regional expansion into North America and APAC signal growth capabilities for global client servicing, presenting opportunities to propose cross border campaigns and regional market activation services.

Data Driven Capabilities A tech stack featuring Adobe Analytics and Power BI indicates a data first approach, offering potential to upsell analytics, dashboards, data integration, and optimization of digital experiences.

Mid Market Growth With a lean team and a focus on mid market B2B tech brands, there is an opportunity to scale ABM and demand generation programs with scalable services tailored to growth stage companies.

Ecosystem Selling The agency acquisitions enable bundled service offerings across brand activation, ABM, demand generation, and media, creating cross sell opportunities within the growing TMP ecosystem for existing clients.