Established Local Presence With roots dating back to 1954 and a strong reputation as Northern Michigan’s news leader, 910 Media Group has a deep local market presence that can be leveraged to expand advertising and sponsorship opportunities within regional businesses seeking trusted media outlets.
Diverse Media Portfolio The company's ownership of multiple TV channels and digital platforms, including CBS, Fox, CW, ME TV, Lake Effect Digital, and MyNorth Media, creates multiple touchpoints for targeted advertising, enabling tailored marketing solutions for various customer segments.
Recent Strategic Growth The acquisition of MyNorth Media and the partnership with Evoca LLC for pay-TV packages indicate active expansion efforts, presenting opportunities to cross-sell advertising, digital solutions, and content sponsorship to a broader audience.
Advanced Technology Usage Utilization of cutting-edge tools like Google Analytics Enhanced eCommerce, DoubleClick for Publishers, and CDN services signifies a strong digital infrastructure, which can be attractive to tech-focused clients looking to enhance their online advertising efforts.
Financial Stability and Scale With revenue estimated between $50 million and $100 million and a workforce of up to 200 employees, 910 Media Group demonstrates a solid financial foundation and operational scale, making it a reliable partner for large-scale advertising campaigns and innovative media solutions.