Strategic Growth Position 910 Media Group as a regional broadcast and digital media powerhouse with the recent acquisition of MyNorth Media, leveraging cross-sell opportunities across TV, digital platforms and paid content services to expand ad sales and sponsorship packages.

Integrated Offerings Capitalize on Heritage Broadcasting’s multi-channel footprint (9&10 News, Local 32, CW 32, ME TV, Lake Effect Digital, MyNorth Media, ION, MI Sports Now+) to upsell bundled advertising solutions, sponsored content, and cross-platform campaigns across TV, web, and streaming.

Digital Monetization Target increased digital ad revenue by promoting Lake Effect Digital and MyNorth Media assets for programmatic, video, and local digital inventory, including premium and local targeting tailored to Northern Michigan advertisers.

Pay-TV & Sub Growth Leverage the Evoca pay-TV partnership to propose enhanced subscriber-focused bundles and limited-time promotions, expanding recurring revenue streams through OTT and traditional pay-TV packages.

Financial & Expansion Signals With a revenue range of 50–100M and an expanding portfolio, approach mid-market advertisers and regional brands seeking scalable media buyouts, sponsorships, and turnkey content collaborations across the group’s diverse properties.