Media footprint Active International operates a global media and corporate trade platform with a $1 billion+ media footprint, presenting a substantial upside for partners to scale advertising and explore co-branded or trade-driven campaigns.

Tech-enabled Leveraging a robust tech stack (Sitecore, SAP, Google BigQuery, Informatica, Oracle PeopleSoft, Microsoft Azure, Smartsheet, LinkedIn Sales Navigator) to optimize asset utilization, reporting, and data-driven ad spend, offering opportunities to upsell data and analytics services.

Expansion momentum Recent leadership changes and client expansions, including promotions and new client wins with Comcast Technology Solutions, indicate ongoing growth and potential for expanded service scopes, including broadcast and digital advertising operations.

Measurement partnerships Strategic partnerships with measurement and ad tech players like VideoAmp and Comcast AdFusion signal a demand for integrated measurement, audience insight, and scalable ad operations across linear, connected TV, and digital channels.

Financial and scale signals Revenue range of half a billion to one billion and significant funding indicate strong market position and capacity for large-scale deals, cross-sell across media, technology, and managed services, plus potential for financing solutions to enable more aggressive ad campaigns.