Media Innovation Partnerships Active International's recent partnership with VideoAmp indicates a strategic focus on measurement and data-driven advertising solutions, presenting opportunities to collaborate on innovative media measurement and attribution tools for clients.

Global Market Expansion The company's leadership changes and expansion into markets like the UK and Chile demonstrate growth ambitions, suggesting potential sales leveraging multilingual support, regional expertise, and customized trade solutions tailored to diverse international clients.

Recognition & Credibility Awards for corporate culture and workplace wellbeing bolster Active International’s reputation, making it an attractive partner for clients seeking socially responsible and employee-focused media initiatives or corporate social responsibility campaigns.

Financial Scale & Range With revenue between 100 million and 1 billion dollars and a sizable workforce, there is significant scope to tailor large-scale ad spend management and corporate trade solutions for enterprise clients with substantial marketing budgets.

Media & Tech Stack Active International’s use of advanced tools such as IBM, Atlassian Jira, and Adobe Creative Suite positions it well to adopt emerging technologies—offering opportunities to co-develop cutting-edge advertising and trade facilitation platforms for creative and digital media teams.