Growth Expansion Detroit headquartered PR and marketing agency 98Forward has recently launched a new integrated unit called 98Tech and appointed a new executive director of integrated strategy and client growth, signaling an active growth strategy and opportunities to offer technology-enabled communications, digital strategy, and cross-unit collaboration services.

Digital Capabilities Current tech stack includes Google Ads, Google AdSense, Squarespace, WordPress, Squarespace Commerce, WooCommerce and Google Cloud, indicating a strong foundation for assisting clients with digital marketing, e-commerce integration, and cloud-based communications platforms.

Leadership & Talent Recent leadership hires and promotions, including senior directors and an executive director of growth, suggest a focus on expanding strategic capabilities, client growth, and account leadership—opening opportunities for targeted executive-level outreach and strategic partnerships.

Diverse Clientele As a Black-owned, women-led firm serving nonprofit, corporate, government, education, and hospitality sectors, 98Forward presents cross-sector opportunities to expand services such as public relations, stakeholder engagement, and purpose-driven campaigns to organizations pursuing diversity and inclusion messaging.

Financial Scale Estimated revenue range of 25 to 50 million positions 98Forward as a mid-market agency with potential needs for scalable services, such as enterprise-level analytics, technology integrations, larger multi-market campaigns, and strategic partnerships to support growth.