Strong Market Position 98Forward is Michigan’s largest Black-owned, women-led public relations and marketing agency with a robust revenue range of 25 to 50 million dollars, demonstrating significant market influence and a substantial client base in Michigan and beyond, presenting opportunities for partnerships with diverse and community-focused brands.

Expanding Leadership Recent strategic hires and promotions, including senior directors and managers, highlight the company’s growth trajectory and commitment to strengthening its leadership team, signaling potential for targeted executive-level collaborations and high-value project opportunities.

Community Engagement Focus With nearly 30 years of experience and a reputation built on integrity, skill, and community involvement, 98Forward's emphasis on stakeholder engagement and community relations creates potential for organizations seeking impactful social responsibility campaigns.

Technological Capabilities Utilizing a broad tech stack including Google Maps, Cloudflare, and Google Tag Manager, 98Forward is well-equipped to enhance digital marketing and analytics for clients, offering opportunities for tech-enabled marketing solutions and data-driven campaigns.

Strategic Partnerships Their partnership with Lambert and growth within key talent hubs indicates a strong network of collaborations, opening doors for joint ventures and integrated communications initiatives across multiple markets.