Digital Expansion Recent launch of 98Tech signals a strategic push into digital strategy, creative services, technology integration, and business innovation. This creates sales opportunities to upsell integrated digital PR, marketing tech execution, and cross-channel campaigns for existing and new clients seeking tech-enabled communications.

Growth Leadership New leadership appointments in integrated strategy and client growth (Diop Shumake, Brittni Brown) indicate a focus on expanding client portfolios and revenue. This presents an entry point for targeted outreach to marquee clients and mid-market organizations looking for structured growth partnerships.

Regional to National With Detroit headquarters, statewide presence, and national reach, 98Forward can leverage a scalable model to service national accounts while maintaining regional expertise. Opportunities exist to position as a national PR and marketing partner for organizations expanding beyond local markets.

Partnership Momentum Strategic partnership with Lambert since 2022 demonstrates collaborative, multi-agency capabilities. This opens doors for joint bids on larger, complex campaigns and a network-driven approach to win higher-value contracts.

Diverse Client Base Serving nonprofit, corporate, government, education, and hospitality sectors shows resilience and cross-sector demand for strategic communications. Sales opportunities include sector-specific bundles, public sector RFPs, and integrated campaigns tailored to diverse audiences.