Recent Awards Recognition Ketchum was recognized as the Large Consultancy of the Year at the 2023 PRWeek UK Awards for its growth and inclusive recruitment methods. This achievement showcases the company's commitment to excellence and innovation, which can be highlighted as a selling point to potential clients looking for industry-leading expertise.
Key Executive Hires Ketchum recently hired a new CEO and President, Rafferty. With his experience in brand management and leadership, this leadership change presents an opportunity for sales professionals to engage with the company and explore new partnership avenues. Highlighting the fresh leadership and its potential impact on client services can be a compelling sales pitch.
Innovative Offerings Ketchum launched the 2024 U.S. Election Navigator, a unique offering designed to help clients navigate communication challenges during the political season. This innovative tool can be positioned as a solution for clients seeking strategic support in managing complex communications landscapes. Sales teams can leverage this new offering to engage with politically active organizations or those needing specialized guidance.
Industry Expertise and Longevity With roots dating back to 1923, Ketchum has established itself as a global communications consultancy known for its deep industry expertise. Emphasizing the company's long-standing presence and experience can instill confidence in potential clients seeking a reliable and seasoned partner for their communication needs. Sales representatives can use this legacy to showcase stability and reliability in their pitches.
Tech-Driven Solutions Ketchum utilizes a range of technology tools such as Pardot, New Relic, and Google Font API to enhance its communication services. Highlighting the company's technological capabilities and tools can differentiate Ketchum in a crowded market, positioning it as a modern and efficient partner for clients looking for cutting-edge solutions. Sales professionals can leverage this tech-savvy image to appeal to tech-forward organizations seeking innovative PR services.