Key Personnel Moves Ketchum has recently witnessed significant executive departures, opening up potential opportunities to engage with previous high-level decision-makers who have moved to new organizations. Leveraging existing relationships with these individuals may lead to new business prospects.
Innovative Offerings With the launch of the 2024 U.S. Election Navigator and GoFundMe campaigns, Ketchum has showcased its ability to provide unique and timely services to clients. Highlighting these innovative offerings can spark interest and create sales opportunities with organizations seeking cutting-edge communication strategies.
Industry Recognition Being awarded Large Consultancy of the Year demonstrates Ketchum's industry expertise and success. Using this accolade as a differentiator can attract potential clients looking for proven track records and best-in-class services, potentially leading to new business partnerships.
New Leadership The recent appointment of Rafferty as CEO and President brings a fresh perspective to Ketchum's leadership. Engaging with the new leadership team presents an opportunity for business development professionals to explore potential collaborations, new initiatives, and customized solutions tailored to Rafferty's vision for the company.
Tech Integration Ketchum's utilization of technology tools like Influence Health and Hootsuite showcases a commitment to staying at the forefront of digital communication trends. Positioning Ketchum as a tech-savvy partner capable of delivering data-driven strategies can appeal to tech-oriented clients and open doors to new sales opportunities.