Recent Awards Recognition Ketchum has been recognized for its outstanding work in the industry, winning awards such as the Large Consultancy of the Year. Leveraging these accolades can be a compelling sales pitch to potential clients, showcasing the agency's expertise and innovative approaches.

Key Personnel Changes Recent executive changes with top-level personnel like Jim Joseph leaving Ketchum present an opportunity to connect with former clients of these individuals. Establishing relationships with these clients could lead to potential new business opportunities for Ketchum's services.

Focus on Innovation and Technology Ketchum's utilization of technology tools like BrightEdge and Google Tag Manager signifies a commitment to innovation. Highlighting the agency's technological capabilities in pitches can attract tech-savvy clients looking for cutting-edge PR and communication solutions.

Global Presence and Experience With a global footprint and a long history dating back to 1923, Ketchum can leverage its extensive experience and diverse portfolio to appeal to multinational companies seeking a PR partner with a proven track record of success. Emphasizing the agency's global reach can be a competitive advantage in acquiring international clients.

Client Success Stories Sharing success stories from recent client campaigns, such as the In2 SABRE Awards wins, can be a persuasive sales tactic. Demonstrating tangible results and the impact of Ketchum's services on client outcomes can help build credibility and trust with potential customers, ultimately driving new business opportunities.