Recent Awards Recognition Ketchum won the Large Consultancy of the Year award in 2023, showcasing its industry excellence and commitment to growth. Highlighting this recognition in sales pitches can leverage the company's proven track record and credibility, potentially attracting new clients seeking high-quality PR services.

Strategic Technology Integration Ketchum's tech stack includes modern tools like Pardot and New Relic, indicating a focus on efficiency and innovation. Leveraging these advanced technologies in sales discussions can position Ketchum as a forward-thinking PR partner capable of delivering cutting-edge solutions to meet clients' evolving communication needs.

High-Profile Client Departures Notable departures of experienced professionals like Gudovic and Miller may signal potential client shifts. Engaging with these departing clients or identifying similar companies in need of PR services presents a strategic sales opportunity for Ketchum to showcase its expertise and attract new business.

Key Leadership Change With the recent appointment of Rafferty as CEO and President, Ketchum's leadership direction may be evolving. Sales teams can leverage this change to reach out to existing and potential clients, emphasizing the company's refreshed vision and strategic direction under new leadership to foster stronger partnerships and drive business growth.

Innovative Service Offerings Ketchum's launch of the 2024 U.S. Election Navigator and GoFundMe initiative demonstrate a commitment to innovative service offerings. Highlighting these unique solutions in sales conversations can differentiate Ketchum in the market, attract clients seeking specialized PR support, and open doors to new business opportunities.