Expanding Client Base Ketchum’s recent acquisition of TruGreen as its first PR AOR highlights a strategic opportunity to offer tailored public relations services to large clients seeking comprehensive communication solutions across industries.
Leadership Transition The departure of long-standing CEO Mike Doyle and US CEO Jim Joseph presents an opening for targeted outreach to executive leadership, emphasizing innovative PR strategies and leadership consulting to support transition efforts.
Award-Winning Credibility Ketchum’s recognition at the Purpose Awards EMEA and the In2 SABRE Awards underscores its strong reputation for impactful work, which can be leveraged to attract premium clients looking for award-winning communications and branding campaigns.
Industry Engagement Active participation as a sponsor and attendee at major industry events like the Sports PR Summit and regional awards demonstrates Ketchum’s influence and opens opportunities to connect with decision-makers in sports, entertainment, and purpose-driven sectors.
Technology-Driven Innovation Ketchum’s use of advanced technologies such as AI, analytics, and disruptive tech tools showcased in award recognition indicates a focus on innovation, creating potential cross-selling opportunities for clients seeking modern, data-driven PR and communications solutions.