Local Market Growth Target the Centralia area and broader Washington state construction market for glazing and architectural glass services, positioning as a high touch, flexible option against larger firms. Develop a local marketing plan including SEO, targeted ads, and partner outreach to general contractors and developers to win smaller to mid sized projects and grow headcount through measured wins.
Digital Presence Your existing tech stack shows a marketing footprint; optimize the website for lead capture with showcase project galleries, service detail pages, and client testimonials. Sharpen analytics and create conversion focused landing pages to turn inquiries into bids, while aligning SiteCatalyst data with sales outreach.
Compliance Edge Leverage built in security and accessibility features (reCAPTCHA, HSTS, AudioEye) as differentiators in bids with accessibility and security requirements, and offer clients accessibility audits and remediation services as a value add to strengthen proposals.
Partnership Channel As a near zero to one person operation, pursue subcontractor or supplier partnerships with mid to large glazing fabricators for larger projects, offering specialized glass products and fast fulfillment to unlock bigger contracts without immediate headcount growth.
Growth Enablement Invest in essential sales enablement tools such as a formal CRM and project bidding workflow, plus targeted outreach to commercial builders and property managers. Use analytics to identify high value opportunities and track bid success to scale effectively.