Expanding Retail Presence Salt and Co is expanding from an online e-commerce platform into a brick-and-mortar store in West Ocean City, MD, opening in spring 2021 which provides opportunities to offer local in-store services and exclusive in-person promotions to boost sales.

Niche Market Focus Operating in the retail industry with a boutique approach suggests potential to target niche customer segments interested in personalized shopping experiences and unique product offerings.

Digital Marketing Leverage Utilization of diverse tech tools like Facebook, Google Fonts API, and Handlebars indicates a strong online presence that can be expanded through targeted social media advertising and content marketing campaigns to attract more customers.

Comparable Industry Players Positioned alongside brands like Anthropologie, Revolve, and Urban Outfitters, Salt and Co can leverage industry trends and customer loyalty strategies used by these large competitors to grow its customer base.

Potential for Funding Growth With limited financial data but active expansion plans, exploring strategic funding or partnerships could accelerate growth and enhance product offerings to capture a larger market share.