Niche Specialization A Plus B Consulting specializes in digital marketing for lifestyle brands, offering services that cater specifically to the beauty, fashion, music, and entertainment industries. This niche focus allows for tailored solutions that can attract clients seeking expertise in these areas.

Tech-Savvy Approach Utilizing a tech stack that includes WordPress, Backbone.js, and PWA among others, A Plus B Consulting showcases a commitment to leveraging cutting-edge technologies for their clients. This emphasis on staying current with digital tools can be a persuasive selling point for companies seeking innovative marketing solutions.

Client Portfolio With top tier lifestyle brands and high-profile clients in their portfolio, A Plus B Consulting demonstrates a track record of successful partnerships with reputable companies. Leveraging these existing relationships as case studies can help attract new clients looking for credible and proven marketing services.

Adaptability and Customization The ability to manage bloggers, influencers, social media, websites, email marketing, and design means A Plus B Consulting offers a broad spectrum of services. This adaptability allows for tailoring solutions to meet the varied needs of clients, making them an attractive option for companies seeking comprehensive marketing support.

Competitive Positioning Although the company is smaller in scale compared to industry giants like Accenture and McKinsey, its focus on personalized service and industry-specific expertise can be positioned as a competitive advantage. Highlighting the benefits of working with a boutique agency that prioritizes individual client attention could appeal to companies looking for a more intimate business relationship.