Strategic markets Target two high-potential segments: business networking events and nightlife venues. The platform promises structured, purposeful in-person networking and immersive conversations, addressing gaps in conventional events and appealing to organizers seeking engaging attendee experiences.

Monetization path Leverage easy monetization through paid Real Place events via the app. Position as a premium networking and nightlife experience to drive ticket sales, up-sells, and premium features for sponsors and hosts.

IP and defensibility Highlight patented technology to differentiate from competitors and attract enterprise clients seeking secure, exclusive networking tools. Use IP as a sales lever to justify premium pricing and partnerships.

Strategic partnerships Explore collaborations with event organizers, nightlife venues, coworking spaces, and brand activations to co-host events and expand reach. Joint marketing can accelerate user adoption and event volume.

Early-stage leverage With a lean team and revenue under one million, target customers who are experimental or innovation-focused and willing to pilot AR-enabled real-life networking. Use case studies from initial events to de-risk adoption for larger venues and networks.