A1 Partners Email Format

Spectator SportsNew York, United States0-1 Employees

A1 Partners is a sports marketing agency that helps properties optimize their commercial strategy and secure global sponsorship partnerships for clients. Based in New York, the firm operates as part of the Athletes First family and maintains an affiliation with Dentsu, Inc., reflecting a broader agency network. The company began in 2018 with its first client, the National Basketball Players Association, and has since expanded to work with additional sports organizations and brands in consulting and sponsorship roles.

Its client base includes major sports organizations, the National Basketball Retired Players Association, Fanatics, the United States Olympic and Paralympic Properties Team USA, and other blue-chip brands seeking sponsorship and consulting services in the spectator sports sector. The firm positions itself at the intersection of advisory services and sponsorship development, guiding clients through global partnership opportunities. With a small team operating from its New York base, A1 Partners leverages its network to support clients in monetizing and optimizing commercial partnerships.

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