Insights

Niche Market Focus Athletes First Partners operates within the specialized sports marketing industry with a focus on high-profile clients like professional athletes, sports organizations, and large brands, indicating opportunities to tailor premium sponsorship and strategic partnership proposals.

Growing Client Base Since launching in 2018, the company has expanded its roster to include notable clients such as the NBPA, NBRPA, Fanatics, and Team USA, suggesting potential for further client acquisition and cross-sell opportunities within the sports and memorabilia sectors.

Strategic Industry Affiliations Being part of the Athletes First family and affiliated with Dentsu, Inc. enhances credibility and offers avenues for collaborative marketing campaigns and integrated sponsorship solutions targeting global sports audiences.

Technology Utilization Leveraging popular web technologies like WordPress, Google Analytics, and other digital tools signifies an openness to digital marketing strategies, providing opportunities to offer digital sponsorship activation, analytics services, or tech-driven sponsorship solutions.

Revenue and Growth Potential With revenues up to one million dollars and a small team, there is potential to expand service offerings, scale operations, and target larger, more complex sponsorship deals within the sports industry to drive higher revenue streams.

Athletes First Partners Tech Stack

Athletes First Partners uses 8 technology products and services including WordPress, Open Graph, MySQL, and more. Explore Athletes First Partners's tech stack below.

  • WordPress
    Content Management System
  • Open Graph
    Content Management System
  • MySQL
    Database
  • Choices
    Javascript Libraries
  • jQuery
    Javascript Libraries
  • Lightbox
    Javascript Libraries
  • reCAPTCHA
    Security
  • Google Analytics
    Web Analytics

Media & News

Athletes First Partners's Email Address Formats

Athletes First Partners uses at least 1 format(s):
Athletes First Partners Email FormatsExamplePercentage
First.Last@a1partners.comJohn.Doe@a1partners.com
45%
First.L@a1partners.comJohn.D@a1partners.com
5%
First.Last@a1partners.comJohn.Doe@a1partners.com
45%
First.L@a1partners.comJohn.D@a1partners.com
5%

Frequently Asked Questions

Where is Athletes First Partners's headquarters located?

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Athletes First Partners's main headquarters is located at 489 Fifth Avenue, 23rd Floor. The company has employees across 2 continents, including North AmericaAsia.

What is Athletes First Partners's official website and social media links?

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Athletes First Partners's official website is a1partners.com and has social profiles on LinkedIn.

What is Athletes First Partners's NAICS code?

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Athletes First Partners's NAICS code is 7112 - Spectator Sports.

How many employees does Athletes First Partners have currently?

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As of December 2025, Athletes First Partners has approximately 2 employees across 2 continents, including North AmericaAsia. Key team members include President: E. Y.Vice President, Business Development: S. R.Director, Creative And Design: K. S.. Explore Athletes First Partners's employee directory with LeadIQ.

What industry does Athletes First Partners belong to?

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Athletes First Partners operates in the Spectator Sports industry.

What technology does Athletes First Partners use?

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Athletes First Partners's tech stack includes WordPressOpen GraphMySQLChoicesjQueryLightboxreCAPTCHAGoogle Analytics.

What is Athletes First Partners's email format?

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Athletes First Partners's email format typically follows the pattern of First.Last@a1partners.com. Find more Athletes First Partners email formats with LeadIQ.

When was Athletes First Partners founded?

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Athletes First Partners was founded in 2018.

Athletes First Partners

Spectator SportsNew York, United States2-10 Employees

A1 Partners is a sports marketing agency that is uniquely positioned to consult properties on their commercial strategy, and to create and sell global partnerships for our clients.  Based in NY, we are part of the Athletes First family; our sister company, Athletes First, is the largest NFL talent representation agency in the country.  We are also an affiliated company of Dentsu, Inc., one of the largest networks of advertising agencies in the world.  We launched in March 2018 with our first client, The National Basketball Players Association (NBPA), and subsequently added additional clients including The National Basketball Retired Players Association (NBRPA), Fanatics, the United States Olympic and Paralympic Properties (Team USA) and other blue-chip companies in the consulting and sponsorship verticals.

Section iconCompany Overview

Headquarters
489 Fifth Avenue, 23rd Floor
NAICS Code
7112 - Spectator Sports
Founded
2018
Employees
2-10

Section iconMedia & News

Section iconFunding & Financials

  • $1M

    Athletes First Partners's revenue is estimated to be in the range of $1M

Section iconFunding & Financials

  • $1M

    Athletes First Partners's revenue is estimated to be in the range of $1M

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