Abacus
Technology, Information and InternetEngland, United Kingdom51-200 Employees
Abacus is a London-based technology company offering Software as a Service (SaaS) solutions in the technology, information and internet sector and employing 51-200 people. It provides proprietary CDP and DXP platforms—ADvance and Webvision Cloud—designed to help brands and communities deliver personalized digital experiences and offers, including content management, websites, paywalls and subscription bureaux. The company is well established in the B2B publishing sector, with over 20 years of experience driving digital transformation and supporting major publishers with digital content management and paywall services, including Thomson Reuters, Centaur, Bauer Media UK, EMAP, The Law Society, Royal Pharmaceutical Society, BFI, Conde Nast and Christie's, along with membership engagement for professional institutions and brands. Its platforms enable a multi-channel Single Customer View and GDPR-compliant personalization with consent, delivering a flexible, interoperable digital user experience for engagement and marketing activities. Abacus serves a range of prominent clients and operates from its London base, offering cloud-based DXPs and CDPs that integrate customer data, identity management and e-commerce capabilities.
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