Celebrity Endorsements Utilize celebrity endorsements like the TV spot featuring Stacey Solomon to attract customers and drive sales, tapping into the influence of well-known personalities to enhance brand visibility and credibility.

Seasonal Sales Campaigns Leverage seasonal sales events such as the Summer Sale and Singles Day offers to create a sense of urgency and excitement among customers, encouraging them to make purchases and take advantage of discounted prices.

Personalized Jewelry Trend Capitalizing on the growing trend of personalized jewelry, promote Abbott Lyon's bespoke designs and personalized offerings to cater to customers looking for unique and meaningful accessories, positioning the brand as a go-to destination for customized pieces.

Expansion of Product Line Explore opportunities to expand the product line with affordable versions of popular items, like the £69 clover bracelet, to attract budget-conscious shoppers while maintaining the brand's image of luxury and quality, appealing to a wider customer base.

Collaboration with Creative Agencies Collaborate with creative agencies like St Luke's to enhance marketing strategies, create engaging campaigns, and strengthen brand messaging, leveraging the expertise of industry professionals to drive brand awareness and increase sales.