Market Expansion Strategy A.C. Moore's recent partnership with Zibbet Holdings Pty Ltd presents a new avenue for sales expansion through Marketplace.ACMoore.com. Targeting customers on Australian marketplace Zibbet can provide increased visibility and access to a broader international customer base.

Competitive Advantage Leveraging Acquisition The acquisition of Zibbet Holdings Pty Ltd in 2017 positions A.C. Moore as a competitive player against Michaels. Leveraging the acquisition can be a key sales strategy to attract customers seeking unique craft products and drive sales growth.

Conversion through Custom Framing Services With custom framing offered in the majority of A.C. Moore stores, sales representatives can capitalize on this service to drive higher customer engagement and increase sales numbers. Promoting custom framing as a value-added service can lead to enhanced customer loyalty and repeat business.

Online Presence Optimization Utilizing tech stack components like Google Analytics and Magento can help optimize the online presence of A.C. Moore. Sales representatives can leverage these tools to track customer behavior, enhance user experience, and implement targeted marketing strategies to drive online sales growth.

Strategic Physical Store Re-Entry Considering A.C. Moore's previous store closures, there may be an opportunity for strategic re-entry into select markets to expand sales reach. Assessing market demand and consumer trends can guide sales development professionals in identifying optimal locations for reopening stores and capturing local market share.