Customer Engagement Achilles Heel actively engages with its customers through its physical store in Glasgow and online channels, providing personalized fitting services and direct communication, which presents opportunities for targeted marketing and loyalty programs.

Product Range Expansion With a curated selection of running gear encompassing multiple disciplines and styles, there is potential to upsell and cross-sell complementary products such as apparel, accessories, or specialized training equipment to cater to increasingly diverse customer needs.

Technology Utilization The company's use of advanced digital tools like Google Ads, Omnisend, and HTTP/3 indicates readiness to implement advanced e-marketing campaigns, personalized promotions, and data-driven outreach to boost online sales and customer retention.

Market Positioning Operating within the competitive sporting goods space with a focus on runners of all levels, Achilles Heel can leverage its niche expertise to attract dedicated running enthusiasts and position itself as a premium, performance-focused brand.

Growth Opportunities Despite current revenue being under $1 million, the company's close community ties, specialized product range, and digital marketing tools suggest significant potential for expanding customer base, increasing sales volume, and exploring new markets or online sales channels.