Leadership Hire Recent executive appointment of Kelly Pajinag as executive director signals potential for leadership-driven initiatives and new client outreach. Target healthcare facilities and senior living communities in Texas and nearby regions with leadership introductions and collaboration proposals.

Growth Opportunity Revenue range of 10M to 25M and a mid-sized workforce suggest scalability needs for healthcare administration, staffing, and scheduling technology. Present scalable service packages and technology add-ons to align with growth trajectories and increasing care demand.

Tech Stack Fit Current technology stack includes Cloudflare, WordPress, Microsoft 365, Azure, and ASP.NET. Align offerings with existing IT footprint through secure data, cloud hosting, patient engagement platforms, and compliant communications to reduce integration risk.

Industry Competition Operate in a competitive home health space with peers ranging from mid-market to large enterprises. Position as a flexible, cost-efficient partner for compliant operations, streamlined scheduling, and performance analytics to win contract bids and referrals.

Market Expansion Primary presence in Houston, Texas with potential to expand to neighboring markets. Propose regional outreach programs, training, and caregiver recruitment solutions to support geographic growth and reduce caregiver shortages.