Active Brands AS Email Format
Sporting Goods ManufacturingOslo, Norway51-200 Employees
Active Brands AS manages a portfolio of premium sports apparel and equipment brands, targeting both professional and everyday athletes who pursue an active outdoor lifestyle. The lineup includes Kari Traa, Dæhlie, Sweet Protection, Johaug, Bula, Åsnes, and Vossatassar, with offerings spanning performance gear and lifestyle goods. The company operates from its headquarters in Oslo, Norway, and maintains satellite offices internationally, reflecting a global footprint. Founded in 2009, the company evolved from a Norwegian brand incubation platform into a global brand accelerator with a broad international footprint. It is based in Oslo and operates offices in Denver, Colorado; Shanghai, China; Gothenburg, Sweden; Helsinki, Finland; Copenhagen, Denmark; Voss, Norway; and Trysil, Norway. In 2021, Active Brands announced the appointment of a vice president and general manager for Nike EMEA North, a notable leadership development aligned with its ongoing expansion.