Insights

Premium Brand Platform Active Brands operates as a fast-growing house of premium sports apparel and equipment brands with a global footprint, presenting multiple cross-sell opportunities across their portfolio brands to expand product category adoption and increase average order value.

International Footprint Headquartered in Oslo with offices in Denver, Shanghai, Gothenburg, Helsinki, Copenhagen, Voss, and Trysil, the broad regional presence creates access points for regional distributors, retailers, and sponsorships in key markets to accelerate territorial expansion and渠道 partnerships.

Executive Momentum A high-profile leadership hire from Nike to helm EMEA North signals strong growth ambition and potential for premium distribution partnerships, co-branding opportunities, and enhanced sales traction in major outdoor and athletic channels.

Tech Enablement Utilizing Power BI, Voyado, Elastic stack, and other modern tools suggests robust data-driven marketing, customer insights, and omnichannel strategies that can be leveraged to optimize target account lists, personalize outreach, and improve conversion rates.

Growth Focus Revenue in the low to mid single-digit millions with a diverse brand lineup provides opportunities to propose tiered partnerships, exclusive product lines, and reseller agreements with retailers seeking premium, outdoorexpert brands to differentiate their catalogs.

Active Brands AS Tech Stack

Active Brands AS uses 8 technology products and services including Power BI, Sanity, WordPress, and more. Explore Active Brands AS's tech stack below.

  • Power BI
    Business Intelligence
  • Sanity
    Content Management System
  • WordPress
    Content Management System
  • Voyado
    Customer Experience Management
  • Elastic stack (ELK)
    Data Management
  • Jamf Pro
    Endpoint Protection
  • Google Maps
    Maps
  • Microsoft
    Miscellaneous

Active Brands AS's Email Address Formats

Active Brands AS uses at least 1 format(s):
Active Brands AS Email FormatsExamplePercentage
First.Last@activebrands.comJohn.Doe@activebrands.com
93%
First.Middle.Last@activebrands.comJohn.Michael.Doe@activebrands.com
4%
First@activebrands.comJohn@activebrands.com
2%
First.L@activebrands.comJohn.D@activebrands.com
1%

Frequently Asked Questions

What is Active Brands AS's phone number?

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You can contact Active Brands AS's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Active Brands AS's official website and social media links?

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Active Brands AS's official website is activebrands.com and has social profiles on LinkedInCrunchbase.

How much revenue does Active Brands AS generate?

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As of July 2026, Active Brands AS's annual revenue is estimated to be $1M - $10M.

What is Active Brands AS's SIC code NAICS code?

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Active Brands AS's SIC code is 5137 - Women's, Children's, and Infants' Clothing and Accessories NAICS code is 33992 - Sporting and Athletic Goods Manufacturing.

How many employees does Active Brands AS have currently?

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As of July 2026, Active Brands AS has approximately 196 employees across 4 continents, including EuropeAsiaNorth America. Key team members include Chief Executive Officer: Ø. B.Chief Operating Officer: F. U.Chief Financial And Operations Officer: W. M.. Explore Active Brands AS's employee directory with LeadIQ.

What industry does Active Brands AS belong to?

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Active Brands AS operates in the Sporting Goods Manufacturing industry.

What technology does Active Brands AS use?

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Active Brands AS's tech stack includes Power BISanityWordPressVoyadoElastic stack (ELK)Jamf ProGoogle MapsMicrosoft.

What is Active Brands AS's email format?

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Active Brands AS's email format typically follows the pattern of First.Last@activebrands.com. Find more Active Brands AS email formats with LeadIQ.

When was Active Brands AS founded?

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Active Brands AS was founded in 2009.
Active Brands AS logo

Active Brands AS

Sporting Goods ManufacturingOslo, Norway51-200 Employees

Active Brands AS manages a portfolio of premium sports apparel and equipment brands, targeting both professional and everyday athletes who pursue an active outdoor lifestyle. The lineup includes Kari Traa, Dæhlie, Sweet Protection, Johaug, Bula, Åsnes, and Vossatassar, with offerings spanning performance gear and lifestyle goods. The company operates from its headquarters in Oslo, Norway, and maintains satellite offices internationally, reflecting a global footprint.

Founded in 2009, the company evolved from a Norwegian brand incubation platform into a global brand accelerator with a broad international footprint. It is based in Oslo and operates offices in Denver, Colorado; Shanghai, China; Gothenburg, Sweden; Helsinki, Finland; Copenhagen, Denmark; Voss, Norway; and Trysil, Norway. In 2021, Active Brands announced the appointment of a vice president and general manager for Nike EMEA North, a notable leadership development aligned with its ongoing expansion.

Section iconCompany Overview

Phone number
SIC Code
5137 - Women's, Children's, and Infants' Clothing and Accessories
NAICS Code
33992 - Sporting and Athletic Goods Manufacturing
Founded
2009
Employees
51-200

Section iconFunding & Financials

  • $1M - $10M

    Active Brands AS's revenue is estimated to be in the range of $1M - $10M

Section iconFunding & Financials

  • $1M - $10M

    Active Brands AS's revenue is estimated to be in the range of $1M - $10M

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