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Insights

Canadian Growth Active Brands recently appointed a Canadian Sales Manager for Kari Traa and Dæhlie, signaling a focused push into the Canadian market. This presents an opportunity to align channel partners, distributors, and key retailers in Canada with targeted outreach and co-branded promotions.

Leadership Expertise The addition of a former Nike EMEA North leader as VP and GM suggests strong regional growth capabilities and high-level partnerships. Leverage this to pursue strategic collaborations, licensing discussions, and premium retail placements in markets requiring experienced brand governance.

Global Footprint Headquartered in Oslo with multiple international offices and a fast-growing premium brand portfolio, Active Brands offers a diversified product mix. Use this to approach multi-region retailers and e-commerce platforms with a unified cross-brand selling strategy.

Premium Portfolio A portfolio spanning Kari Traa, Dæhlie, Sweet Protection, Johaug, Bula, Åsnes and Vossatassar targets outdoor and athletic segments. Market opportunities exist in premium outdoor retailers, specialty sports channels, and DTC collaborations with athletes and events.

Recent Hires Recent appointment of Amber Nero as Canadian Sales Manager indicates investment in expanding North American presence. Prioritize partner onboarding, regional marketing campaigns, and localized product launches to accelerate market penetration.

Similar companies to Active Brands AS

Active Brands AS Tech Stack

Active Brands AS uses 8 technology products and services including Canva, Power BI, Amazon Web Services, and more. Explore Active Brands AS's tech stack below.

Active Brands AS's Email Address Formats

Active Brands AS uses at least 4 email formats:
Active Brands AS Email FormatsExamplePercentage
First.Last@activebrands.comJohn.Doe@activebrands.com
94%
First.Middle.Last@activebrands.comJohn.Michael.Doe@activebrands.com
4%
First@activebrands.comJohn@activebrands.com
1%
First.L@activebrands.comJohn.D@activebrands.com
1%

Frequently Asked Questions

What is Active Brands AS's phone number?

Minus sign iconPlus sign icon You can contact Active Brands AS's main corporate office by phone at
+1-720-585-****
. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Active Brands AS's official website and social media links?

Minus sign iconPlus sign iconActive Brands AS's official website is activebrands.com and has social profiles on LinkedIn and Crunchbase.

How much revenue does Active Brands AS generate?

Minus sign iconPlus sign icon As of August 2026, Active Brands AS's annual revenue is estimated to be $1M - $10M.

What is Active Brands AS's SIC code and NAICS code?

Minus sign iconPlus sign iconActive Brands AS's SIC code is 5137 - Women's, Children's, and Infants' Clothing and Accessories and NAICS code is 33992 - Sporting and Athletic Goods Manufacturing.

How many employees does Active Brands AS have currently?

Minus sign iconPlus sign iconAs of August 2026, Active Brands AS has approximately 196 employees across 4 continents, including Europe, Asia and North America. Key team members include Chief Executive Officer: Ø. B., Chief Operating Officer: F. U. and Chief Financial And Operations Officer: W. M. Explore Active Brands AS's employee directory with LeadIQ.

What industry does Active Brands AS belong to?

Minus sign iconPlus sign iconActive Brands AS operates in the Sporting Goods Manufacturing industry.

What technology does Active Brands AS use?

Minus sign iconPlus sign iconActive Brands AS's tech stack includes Canva, Power BI, Amazon Web Services, Microsoft SharePoint, Figma, Jamf Pro, Microsoft Dynamics and SEMrush.

What is Active Brands AS's email format?

Minus sign iconPlus sign iconActive Brands AS's email format typically follows the pattern of First.Last@activebrands.com. Find more Active Brands AS email formats with LeadIQ.

When was Active Brands AS founded?

Minus sign iconPlus sign iconActive Brands AS was founded in 2009.
Active Brands AS logo

Active Brands AS

Sporting Goods ManufacturingOslo, Norway51-200 Employees

Active Brands AS manages a portfolio of premium sports apparel and equipment brands, targeting both professional and everyday athletes who pursue an active outdoor lifestyle. The lineup includes Kari Traa, Dæhlie, Sweet Protection, Johaug, Bula, Åsnes, and Vossatassar, with offerings spanning performance gear and lifestyle goods. The company operates from its headquarters in Oslo, Norway, and maintains satellite offices internationally, reflecting a global footprint.

Founded in 2009, the company evolved from a Norwegian brand incubation platform into a global brand accelerator with a broad international footprint. It is based in Oslo and operates offices in Denver, Colorado; Shanghai, China; Gothenburg, Sweden; Helsinki, Finland; Copenhagen, Denmark; Voss, Norway; and Trysil, Norway. In 2021, Active Brands announced the appointment of a vice president and general manager for Nike EMEA North, a notable leadership development aligned with its ongoing expansion.

Section iconCompany Overview

Phone number
+1-720-585-****
Website
activebrands.com
SIC Code
5137 - Women's, Children's, and Infants' Clothing and Accessories
NAICS Code
33992 - Sporting and Athletic Goods Manufacturing
Founded
2009
Employees
51-200

Section iconMedia & News

Section iconFunding & Financials

  • $1M - $10M

    Active Brands AS's revenue is estimated to be in the range of $1M - $10M

Company Leadership

  • Chief Executive Officer at Active Brands AS
    Ø. B.
    Chief Executive Officer
    Mobile Phone
  • Chief Operating Officer at Active Brands AS
    F. U.
    Chief Operating Officer
    Mobile Phone
  • Chief Financial And Operations Officer at Active Brands AS
    W. M.
    Chief Financial And Operations Officer
    Mobile Phone
  • Chief Digital Officer at Active Brands AS
    D. D.
    Chief Digital Officer
    Mobile Phone
  • Head Of Sales Central Europe - Kari Traa at Active Brands AS
    D. W.
    Head Of Sales Central Europe - Kari Traa
    Mobile Phone

Employee Directory

  • Chief Digital Officer at Active Brands AS
    D. D.
    Chief Digital Officer
    Mobile Phone
  • Head Of Sales Central Europe - Kari Traa at Active Brands AS
    D. W.
    Head Of Sales Central Europe - Kari Traa
    Mobile Phone
  • Head Of Design | Kari Traa at Active Brands AS
    J. M.
    Head Of Design | Kari Traa
    Mobile Phone
  • Head Of Digital Brand Commerce at Active Brands AS
    M. H. R.
    Head Of Digital Brand Commerce
    Mobile Phone
  • Head Of Supplier Development at Active Brands AS
    R. G.
    Head Of Supplier Development
    Mobile Phone

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