Insights

Growing Brand Portfolio Active Brands’ diverse portfolio, including Kari Traa, Dæhlie, and Sweet Protection, presents multiple cross-selling and upselling opportunities across various sports segments and consumer demographics. Partnering with retailers and distributors who target outdoor and athletic markets can enhance brand presence and drive sales across borders.

International Expansion Potential With headquarters in Oslo and satellite offices in key markets like Denver, Shanghai, and Europe, Active Brands is positioned to expand its distribution channels and enter new geographic markets. Strategic partnerships with local retailers and online platforms could accelerate growth in emerging outdoor and sports apparel markets.

Recent Leadership Appointment The appointment of a former Nike EMEA North executive signals the company's focus on strengthening international marketing and sales strategies. Leveraging this leadership experience could open doors to major retail partners and increase brand visibility globally.

Niche Market Focus Active Brands’ emphasis on outdoor sports and active lifestyles aligns well with current market trends toward health, wellness, and outdoor recreation. Developing targeted marketing campaigns and specialized product lines for these niches can capture increased consumer interest and loyalty.

Tech and Digital Presence Utilization of platforms like WordPress, SEMrush, and other digital tools indicates a strong online marketing foundation. Investing further in e-commerce capabilities and digital advertising could lead to higher online sales conversions and broader reach within the active outdoor community.

Similar companies to Active Brands AS

Active Brands AS Tech Stack

Active Brands AS uses 8 technology products and services including GDPR, WordPress, RSS, and more. Explore Active Brands AS's tech stack below.

GDPR
Certificates
WordPress
Content Management System
RSS
Content Management System
Figma
Design
Webpack
Development
Twemoji
Font Scripts
jQuery
Javascript Libraries
SEMrush
Marketing Automation

Media & News

Active Brands AS hires Merkel as vice president and general manager of Nike EMEA North.
Merkel has spent the past decade leading Nike’s growth in countries such as Japan, Poland, and Turkey, and joins Active Brands from the position as vice president and general manager of Nike EMEA North.
Mar 16, 2021 | sgbonline.com

Active Brands AS's Email Address Formats

Active Brands AS uses at least 1 format(s):

Active Brands AS Email Formats	Example	Percentage
First.Last@activebrands.com	John.Doe@activebrands.com	95%
First.Middle.Last@activebrands.com	John.Michael.Doe@activebrands.com	2%
First@activebrands.com	John@activebrands.com	2%
First.L@activebrands.com	John.D@activebrands.com	1%

Frequently Asked Questions

What is Active Brands AS's phone number?

You can contact Active Brands AS's main corporate office by phone at

+1-720-585-****

. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Active Brands AS's official website and social media links?

Active Brands AS's official website is activebrands.com and has social profiles on LinkedIn Crunchbase.

What is Active Brands AS's SIC code NAICS code?

Active Brands AS's SIC code is 5137 - Women's, Children's, and Infants' Clothing and Accessories NAICS code is 33992 - Sporting and Athletic Goods Manufacturing.

How many employees does Active Brands AS have currently?

As of January 2026, Active Brands AS has approximately 199 employees across 4 continents, including EuropeAsiaNorth America. Key team members include Chief Operating Officer: F. U.Chief Financial And Operations Officer: W. M.Chief Operating Officer: T. S.. Explore Active Brands AS's employee directory with LeadIQ.

What industry does Active Brands AS belong to?

Active Brands AS operates in the Sporting Goods Manufacturing industry.

What technology does Active Brands AS use?

Active Brands AS's tech stack includes GDPRWordPressRSSFigmaWebpackTwemojijQuerySEMrush.

What is Active Brands AS's email format?

Active Brands AS's email format typically follows the pattern of First.Last@activebrands.com. Find more Active Brands AS email formats with LeadIQ.

When was Active Brands AS founded?

Active Brands AS was founded in 2009.

Active Brands AS

Q: What is Active Brands AS's official website and social media links?

Active Brands AS's official website is activebrands.com. Active Brands AS has social profiles on LinkedIn.

Q: How many employees does Active Brands AS have currently?

Active Brands AS has approximately 199 employees.

Q: What technology does Active Brands AS use?

Active Brands AS's tech stack includes Microsoft IIS, Windows Server, Supersized, Microsoft Azure, Open Graph.

Sporting Goods ManufacturingOslo, Norway51-200 Employees

Active Brands is a fast growing house of premium Sports Apparel and Equipment Brands. Through our brands, we inspire an active lifestyle in the outdoors for professional and everyday athletes. The brand portfolio consists currently of Kari Traa, Dæhlie, Sweet Protection, Johaug, Bula, Åsnes and Vossatassar.
Founded in 2009, Active Brands has evolved from a Norwegian brand incubation platform to a global brand accelerator with a strong international footprint. 
Our Headquarters are located in Oslo with satellite offices in Denver, Shanghai, Gothenburg, Helsinki, Copenhagen, Voss & Trysil. The main shareholder is the Nordic private equity investment company FSN Capital. www.karitraa.com www.sweetprotection.com www.dahlie.com www.johaug.com www.asnes.com www.bula.com www.vossatassar.com