Insights

Community Impact Active Nation is a UK registered charity in the wellness and fitness sector with a broad reach, serving over 250,000 regularly active individuals through national indoor and outdoor venues. This indicates a strong community engagement base and potential for partnerships or sponsorship deals aligned with health and wellbeing initiatives.

Digital Expansion The launch of Active Nation Anywhere with over a thousand on-demand workouts signals a digital product line and low-friction member acquisition channel. There is an opportunity to upsell digital memberships, corporate wellness programs, or affiliate partnerships to extend reach beyond physical venues.

Affordable Scale Revenue is in the $1M–$10M range with a mid-sized employee base. This profile suggests feasibility for mid-market B2B partnerships with government, employers, or healthcare networks seeking scalable wellness solutions, equipment, or facility management services.

Facility Partnerships Active Nation conducts operations across multiple venues and has experience with partnerships (e.g., Southampton City Council, Speller Metcalfe for expansions). This presents opportunities for facility upgrades, construction partnerships, and long-term venue management or maintenance contracts.

Health Campaigns Active Nation runs campaigns like #goalsnotglory and focuses on reducing inactivity-related health risks. This creates opportunities for strategic collaborations on public health initiatives, corporate wellness programs, and sponsored events that leverage the charity’s mission and reach.

Similar companies to Active Nation

Active Nation Tech Stack

Active Nation uses 8 technology products and services including Hotjar, Cookiebot, CookieYes, and more. Explore Active Nation's tech stack below.

Active Nation's Email Address Formats

Active Nation uses at least 3 email formats:
Active Nation Email FormatsExamplePercentage
First.Last@activenation.org.ukJohn.Doe@activenation.org.uk
97%
First.Middle@activenation.org.ukJohn.Michael@activenation.org.uk
1%
Last@activenation.org.ukDoe@activenation.org.uk
2%

Frequently Asked Questions

What is Active Nation's official website and social media links?

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Active Nation's official website is activenation.org.uk and has social profiles on LinkedIn.

How much revenue does Active Nation generate?

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As of August 2026, Active Nation's annual revenue is estimated to be $1M - $10M.

What is Active Nation's NAICS code?

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Active Nation's NAICS code is 71394 - Fitness and Recreational Sports Centers.

How many employees does Active Nation have currently?

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As of August 2026, Active Nation has approximately 194 employees across 3 continents, including Europe, Asia and North America. Key team members include Chief Instructor: C. S., Chairman Of The Board Of Trustees: T. M. and Director Of Operations: A. K. Explore Active Nation's employee directory with LeadIQ.

What industry does Active Nation belong to?

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Active Nation operates in the Wellness and Fitness Services industry.

What technology does Active Nation use?

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Active Nation's tech stack includes Hotjar, Cookiebot, CookieYes, Shopify, Mailgun, Google Cloud, LiveChat and WP Engine.

What is Active Nation's email format?

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Active Nation's email format typically follows the pattern of First.Last@activenation.org.uk. Find more Active Nation email formats with LeadIQ.

When was Active Nation founded?

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Active Nation was founded in 2008.
Active Nation logo

Active Nation

Wellness and Fitness ServicesEngland, United Kingdom51-200 Employees

Active Nation is a mid-sized charity in the wellness and fitness services sector, based in Hampton Lucy, England. Its mission is to improve national health and well-being by promoting sport and physical activity, and it emphasizes breaking down barriers to participation through both digital resources and physical environments. By operating a network of indoor and outdoor venues, the organization enables a large number of people to be regularly active, reaching more than 250,000 individuals in its venues and in community spaces. As a charitable operator in the wellness sector, Active Nation combines venue-based programs with digital offerings to broaden access to activity. In 2022 it launched Active Nation Anywhere, a platform providing over a thousand on-demand workouts, reflecting its use of digital tools to extend its reach.

Section iconCompany Overview

NAICS Code
71394 - Fitness and Recreational Sports Centers
Founded
2008
Employees
51-200

Section iconFunding & Financials

  • $1M - $10M

    Active Nation's revenue is estimated to be in the range of $1M - $10M

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