Insights

Extensive Community Reach GLL operates 240 leisure centers, 120 libraries, and 15 children’s centers across a wide range of communities, including some of the UK’s most deprived areas. This broad geographic and demographic footprint presents substantial opportunities for partners offering health, wellness, cultural, and educational services to engage diverse target audiences.

High Visitor Engagement With over 57 million visitors annually, GLL provides a significant platform for brands and service providers aiming to reach active, health-conscious, and community-oriented consumers. This large-scale footfall offers compelling potential for targeted marketing, sponsorship, and partnership initiatives related to health, fitness, and lifestyle sectors.

Strong Social Impact GLL generates over £440 million in social value each year and supports a major athlete development program with 28,000 awards worth £15 million. Collaborating with GLL offers opportunities for brands aligned with social responsibility, sports, and youth development to enhance their community engagement and corporate social responsibility initiatives.

Aligned with Sector Leadership As a sector-leading social enterprise and one of the UK’s largest leisure trusts, GLL’s commitment to quality, social impact, and staff welfare (such as being a Real Living Wage signatory) indicates a partnership with organizations that prioritize sustainability and ethical standards, ideal for businesses seeking long-term, reputable collaborations.

Potential for Innovation Adoption GLL’s use of advanced technology platforms including Ruby on Rails, Google API integrations, and security protocols demonstrates openness to innovative solutions. Companies offering digital health, management software, or engagement tools can explore tailored solutions to enhance GLL’s operational efficiency and member experience.

GLL Tech Stack

GLL uses 8 technology products and services including Google Fonts API, Stimulus, HSTS, and more. Explore GLL's tech stack below.

  • Google Fonts API
    Font Scripts
  • Stimulus
    Javascript Frameworks
  • HSTS
    Security
  • X-XSS-Protection
    Security
  • Piwik
    System Analytics & Monitoring
  • Google Tag Manager
    Tag Management
  • X-Content-Type-Options
    Web & Portal Technology
  • Ruby on Rails
    Web Frameworks

Media & News

GLL's Email Address Formats

GLL uses at least 1 format(s):
GLL Email FormatsExamplePercentage
First.Last@gll.orgJohn.Doe@gll.org
94%
FLast@gll.orgJDoe@gll.org
3%
FirstLast@gll.orgJohnDoe@gll.org
3%

Frequently Asked Questions

Where is GLL's headquarters located?

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GLL's main headquarters is located at GB. The company has employees across 6 continents, including EuropeNorth AmericaAsia.

What is GLL's stock symbol?

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GLL is a publicly traded company; the company's stock symbol is GLLIW.

What is GLL's official website and social media links?

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GLL's official website is gll.org and has social profiles on LinkedIn.

How much revenue does GLL generate?

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As of October 2025, GLL's annual revenue is estimated to be $5B.

What is GLL's NAICS code?

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GLL's NAICS code is 71394 - Fitness and Recreational Sports Centers.

How many employees does GLL have currently?

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As of October 2025, GLL has approximately 5K employees across 6 continents, including EuropeNorth AmericaAsia. Key team members include Chief Executive Officer: T. O. B.Chief Change & Values Officer: A. B.Chief Officer Corporate Development: J. J.. Explore GLL's employee directory with LeadIQ.

What industry does GLL belong to?

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GLL operates in the Wellness and Fitness Services industry.

What technology does GLL use?

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GLL's tech stack includes Google Fonts APIStimulusHSTSX-XSS-ProtectionPiwikGoogle Tag ManagerX-Content-Type-OptionsRuby on Rails.

What is GLL's email format?

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GLL's email format typically follows the pattern of First.Last@gll.org. Find more GLL email formats with LeadIQ.

When was GLL founded?

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GLL was founded in 1993.
GLL

GLL

Wellness and Fitness ServicesUnited Kingdom5001-10000 Employees

Established in 1993, GLL is a charitable social enterprise and workers cooperative. Over the past 30 years we’ve grown to become the UK’s largest leisure and cultural trust.

Under our customer facing brand Better, we operate 240 leisure centres, 120 libraries, and 15 children’s centres in partnership with over 60 local councils, public agencies and sporting organisations. 

You’ll find us working in a multitude of diverse locations; from some of the UK’s most deprived communities to world-class sporting venues such as the Manchester Aquatics Centre, Crystal Palace National Sports Centre, Lee Valley VeloPark and the Copper Box Arena.

We welcome over 57 million visitors a year, generating over £440m in social value as we strive to help as many people as possible lead healthier, happier and longer lives.

In 2007 we launched the GLL Sports Foundation, which has grown into the largest independent athlete support programme in the country.  It has provided 28,000 athlete awards across Olympic, Paralympic, Commonwealth, Deaflympic and Special Olympic sports at a total value of £15 million.

We are committed to providing excellent working conditions and sector-leading career development to our staff.  We are one of only 13,000 organisations in the UK to sign up to the Real Living Wage and are an Investors In People Gold accredited employer.

We are proud to work together with national charities and Government departments including the British Red Cross, Diabetes UK, Age UK, The Mix and NHS England on initiatives to promote mental wellbeing and physical health.

Section iconCompany Overview

Headquarters
GB
Website
gll.org
Stock Symbol
GLLIW
NAICS Code
71394 - Fitness and Recreational Sports Centers
Founded
1993
Employees
5001-10000

Section iconFunding & Financials

  • $1B$10B

    GLL's revenue is estimated to be in the range of $1B$10B

Section iconFunding & Financials

  • $1B$10B

    GLL's revenue is estimated to be in the range of $1B$10B

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