acturus (acquired by MetrixLab) Employee Directory

Market ResearchConnecticut, United States51-200 Employees

Acturus is a mid-sized market research firm based in Farmington, Connecticut. It specializes in influencer-focused research that examines how point-of-purchase influencers influence consumer decisions, with an approach that maps the buying process across a range of consumer roles to design programs that reach and persuade buyers. The work targets brands and marketers seeking evidence on the impact of influencer activity on purchasing outcomes.

Acturus is now part of MetrixLab, a global digital research agency, and its influencer-focused solution remains available under the MetrixLab brand, expanding the combined organization’s expertise and geographic footprint. This integration reflects a broader effort to provide expanded solutions to client challenges. A recent development illustrating ongoing collaboration is a June 2026 partnership with Excel Dryer to study expectations for today’s commercial restrooms.

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