Expanding Global Reach Acturus, now part of MetrixLab, is leveraging its integration into a larger global digital research network, offering an expanded footprint and diverse research solutions that can attract multinational clients seeking comprehensive market insights.

Influencer Research Focus With its specialized influencer-focused research capabilities, especially around point-of-purchase influence, Acturus presents an opportunity to engage brands and retailers interested in understanding and harnessing influencer impacts on consumer purchasing decisions.

Innovative Technology The company's adoption of AI-driven tools like PACT Instant and voice recording features demonstrates its commitment to cutting-edge research methods, appealing to clients looking for fast, in-depth, and technologically advanced insights.

Strategic Partnerships Recent collaborations with companies such as Excel Dryer Inc. and Toluna Group highlight Acturus's ability to secure partnerships that extend its market reach and provide tailored, high-quality research solutions for diverse industries.

Financial Position With estimated revenues between $25 million and $50 million and a lean team of up to 200 employees, Acturus offers an attractive value proposition for mid-market companies seeking specialized market research services amidst a competitive landscape.