Global Footprint Advantage Acturus is now part of MetrixLab, expanding global footprint and access to Toluna's platform for cross-border research capabilities. This enables multinational programs and consistent insights across markets, with a broader panel and execution footprint to support global brands.

Influencer Shopper Focus The influencer-focused research solution remains available under the MetrixLab brand, creating sales opportunities for influencer marketing measurement, shopper journey mapping, and point-of-purchase influence studies. Offer integrated campaigns spanning in-store and digital touchpoints to optimize influencer spend.

Packaging Design Acceleration With PACT Instant and AI-based pack design tools, there is demand for rapid packaging testing and optimization. Target CPG brands with fast concept testing, design iterations, and integrated consumer insights to shorten time to market.

Data Platform Strength Robust data infrastructure including Snowflake and Azure Functions supports scalable analytics and real-time dashboards. Position as a differentiator for clients needing end-to-end data ecosystems and cross-market reporting in their research programs.

Hospitality Partnerships The Excel Dryer partnership demonstrates cross-industry applicability for facilities and hospitality contexts. This opens opportunities to study consumer expectations in commercial restrooms and service environments, informing product development and experiential marketing strategies.