Acquisition Synergy Acturus is now part of MetrixLab, expanding capabilities and global footprint. This presents cross-sell opportunities for clients seeking integrated digital research solutions and influencer-focused programs under a single trusted partner.

Influencer Research MetrixLab continues to offer Acturus’s influencer-focused research solution. Leverage existing influencer insights to upsell packaged programs around shopper behavior, POI influence, and conversion-focused campaigns for FMCG and hospitality sectors.

Tech Stack Leverage Utilize the combined tech stack including SAS, PostgreSQL, and SAP to propose advanced analytics, data integration, and scalable reporting for large client engagements in CPG, retail, and experiential marketing.

Industry Focus With leadership in food & beverage and consumer packaged goods, target mid-to-large brands seeking actionable shopper insights, restocking patterns, and influencer effectiveness to drive line growth and shelf impact.

Growth Signals Recent partnerships and leadership transitions at MetrixLab signal a dynamic, expanding agency. Position as a partner for organizations prioritizing digital research, voice-enabled surveys, and global reach to accelerate market understanding.