Expansion into horticulture lighting Acuity Brands has made recent acquisitions in the horticulture lighting space, such as purchasing Arize horticultural lighting products. This presents a sales opportunity to offer integrated lighting solutions for agricultural and indoor farming industries.

Innovative wireless controls With the launch of the Verjure Pro series featuring nLight AIR wireless controls, Acuity Brands showcases innovation in commercial LED grow lights. Highlighting the benefits of wireless control systems can be a compelling sales pitch in the agricultural sector.

Enhanced Emergency Lighting solutions The introduction of Connected STAR by Acuity Brands to enhance Emergency Lighting solutions opens up sales possibilities in the safety and security market. Emphasizing advanced connectivity features can attract customers seeking modern emergency lighting solutions.

Legal actions and acquisitions Recent legal actions and acquisitions involving Acuity Brands indicate a competitive landscape within the industry. Understanding the market dynamics post-acquisitions can provide insights for targeted sales strategies and partnerships.

Strategic product development Acuity Brands focuses on developing innovative lighting and building management products and services. Leveraging these solutions' uniqueness and benefits can position sales conversations around offering cutting-edge solutions to clients seeking technological advancements in their spaces.