Market Footprint Acuity serves 600 or more higher education programs globally and Casper SJT is used by over 150,000 applicants annually, with 280,000 or more learners accessing its platforms. This scale creates cross sell opportunities for additional analytics, program management features, and broader admissions capabilities across the existing client base. Leverage Casper's twenty years of research to win new programs and geographies.

Growth Validation Recognition on Deloitte Technology Fast 500 list in 2021 and 2022 and multiple years as Canada's top growing company signals credibility and momentum for expansion. Use these credentials to approach mid to large universities with multi program deployments and long term partnerships.

Product Synergy Duet complements Casper with values alignment assessments, enabling a more complete applicant profile. There is an opportunity to upsell Duet alongside Casper across current customers and new markets, expanding holistic admissions and student success analytics.

Academic Market Strong reach across medical schools, teacher education, and business programs suggests expansion into high need niches. Position analytics capabilities as a differentiator to measure program impact and student outcomes, unlocking analytics licensing and data services.

People Driven Recognized as a top small and medium employer in Canada and the Greater Toronto Area signals a stable, people first culture that supports successful implementations. Emphasize onboarding, customer success, and long term support packages to reduce time to value for new campus deployments.