Partner driven growth With Acumatica naming a senior VP of partner strategy and programs, there is a clear emphasis on expanding the partner ecosystem. Engage VARs, MSPs, and system integrators for co-sell opportunities, leverage the 5-Star CRN Partner Program rating, and build joint marketing and training to accelerate SMB ERP deals across construction, agriculture, and beyond.

Construction vertical Acumatica showcased its award-winning ERP for construction at CMFA 2026, signaling a strategic vertical focus. Target construction firms with industry-specific modules, project controls, procurement, and integration capabilities, and offer case studies and ROI dashboards to drive faster close.

Agriculture momentum Active participation in digital transformation in agriculture events and partnerships with Agriweb News, FarmTrace, and MindCloud create a pipeline in agribusiness. Pitch end-to-end ERP for farming, supply chain, and compliance, and highlight ready-made integrations to existing agtech tools.

Education channel ACEP launch and Farmingdale State College partnership indicate a channel strategy centered on education. Leverage academic partnerships to seed early-stage customers and pilots, offering affordable licenses and trainer pipelines to accelerate adoption in SMBs and regional markets.

Cloud scale A cloud-first, Azure-based platform with broad geographic reach supports scalable deployments for mid-market firms across multiple industries. Position Acumatica as a long-term platform for cross-vertical expansion and partner-enabled ecosystems, emphasizing security, globalization via Weglot, and seamless integrations.