Local market leader Ad-Trend is the largest locally owned outdoor advertising supplier in Kansas City with over 20 years of presence and a recent merger that nearly doubled its size, signaling strong market momentum. This presents opportunities to upsell integrated outdoor campaigns to nearby businesses seeking broad local reach.

Expanded capabilities The company specializes in billboards, inflatable displays, and other point-of-purchase advertising, suggesting potential for cross-sell of creative services, digital-to-physical campaigns, and bundled OOH solutions to advertisers seeking multi-format visibility.

Growth potential With revenue in the range of one to ten million dollars and a recent merger, Ad-Trend is likely scaling operations and client acquisition. This creates openings for sales outreach around scalable contract offerings, maintenance packages, and national-to-local campaign conversions.

Tech enablement Utilizes a tech stack including Snowplow, Google Analytics, Oracle Cloud, WordPress, and Duda, indicating readiness for data-driven campaigns and self-serve or managed digital experiences. Opportunity to propose analytics dashboards, attribution modeling, and enhanced digital storefronts for advertisers.

Growth readiness Being KC’s prominent local outdoor provider with a merger-driven expansion, Ad-Trend is likely seeking strategic partnerships, supplier relationships, and scalable contracts. Target marketing and sponsorship deals, long-term outdoor inventory commitments, and co-branded campaigns could align with their growth trajectory.