ADAC
Consumer ServicesBavaria, Germany1001-5000 Employees
ADAC is a membership-based mobility service provider with a history spanning more than a century. Based in Munich, Bavaria, it is organized around a three-pillar framework that centers on serving and protecting its members. The first pillar, ADAC e.V., delivers central member services such as roadside assistance, consumer protection, motorsport, tourism, a legal center, and a club magazine; the second pillar, ADAC SE, handles commercial activities including insurance, car rental, and financial services; and the third pillar, ADAC Stiftung, groups nonprofit work like air rescue, traffic education, mobility research, and motor-sport safety. ADAC targets its members and the broader consumer audience seeking mobility-related support and guidance, delivering both practical services and advisory resources. The organization positions itself as a long-standing, large institution with a diversified footprint across membership services, commercial offerings, and nonprofit initiatives, all aimed at supporting everyday mobility.
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