Insights

Membership Engine ADAC operates as a membership-based mobility service with a three-pillar structure (ADAC e.V., ADAC SE, ADAC Stiftung), indicating a broad member-centric ecosystem that can be leveraged for cross-sell across roadside assistance, insurance, financial services, and mobility tools.

Diversified Revenue Revenue is concentrated in a mix of commercial activities and nonprofit initiatives, suggesting opportunities to upsell premium services within ADAC SE (insurance, car rental, financial services) while aligning with ADAC Stiftung’s mobility research and safety programs for sponsorships.

Tech Transformation Current tech stack includes cloud (Google Cloud Platform), data analytics (Databricks, IBM SPSS), CRM/ERP (Microsoft Dynamics), low-code (Power Apps), and collaboration/UX tools (Figma). This presents multiple entry points for enterprise-scale integrations and data-driven service enhancements.

Scale & Reach With a large workforce and a long history, ADAC has extensive member services and geographic reach across Germany, offering channels for enterprise partnerships, co-branded programs, and expanded training or safety education initiatives through its three-pillar structure.

Growth Signals Recent public market activity by a related SPAC (ADACU) signals investor interest in mobility-focused entities, suggesting timing is favorable for sales pitches around digital transformation, data capabilities, and enhanced member services in the mobility ecosystem.

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ADAC Tech Stack

ADAC uses 8 technology products and services including Microsoft Power Apps, Databricks, Osano, and more. Explore ADAC's tech stack below.

ADAC's Email Address Formats

ADAC uses at least 3 email formats:
ADAC Email FormatsExamplePercentage
First.Last@adac.deJohn.Doe@adac.de
98%
First.Middle.Last@adac.deJohn.Michael.Doe@adac.de
1%
Last.First@adac.deDoe.John@adac.de
1%

Frequently Asked Questions

What is ADAC's stock symbol?

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ADAC is a publicly traded company; the company's stock symbol is ADAC.

What is ADAC's official website and social media links?

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ADAC's official website is adac.de and has social profiles on LinkedIn.

How much revenue does ADAC generate?

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As of August 2026, ADAC's annual revenue is estimated to be $500M - $1B.

What is ADAC's NAICS code?

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ADAC's NAICS code is 81 - Other Services (except Public Administration).

How many employees does ADAC have currently?

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As of August 2026, ADAC has approximately 2.8K employees across 6 continents, including Europe, Asia and North America. Key team members include Ceo Adac Zuhause Versicherung Ag: S. H., Cio Adac & Geschäftsführer Adac It Service Gmbh: B. B. and Chief Information Security Officer: Ü. K. Explore ADAC's employee directory with LeadIQ.

What industry does ADAC belong to?

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ADAC operates in the Consumer Services industry.

What technology does ADAC use?

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ADAC's tech stack includes Microsoft Power Apps, Databricks, Osano, Figma, IBM SPSS, Microsoft Dynamics, Google Cloud Platform and VMware.

What is ADAC's email format?

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ADAC's email format typically follows the pattern of First.Last@adac.de. Find more ADAC email formats with LeadIQ.

When was ADAC founded?

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ADAC was founded in 1903.
ADAC logo

ADAC

Consumer ServicesBavaria, Germany1001-5000 Employees

ADAC is a membership-based mobility service provider with a history spanning more than a century. Based in Munich, Bavaria, it is organized around a three-pillar framework that centers on serving and protecting its members. The first pillar, ADAC e.V., delivers central member services such as roadside assistance, consumer protection, motorsport, tourism, a legal center, and a club magazine; the second pillar, ADAC SE, handles commercial activities including insurance, car rental, and financial services; and the third pillar, ADAC Stiftung, groups nonprofit work like air rescue, traffic education, mobility research, and motor-sport safety.

ADAC targets its members and the broader consumer audience seeking mobility-related support and guidance, delivering both practical services and advisory resources. The organization positions itself as a long-standing, large institution with a diversified footprint across membership services, commercial offerings, and nonprofit initiatives, all aimed at supporting everyday mobility.

Section iconCompany Overview

Website
adac.de
Stock Symbol
ADAC
NAICS Code
81 - Other Services (except Public Administration)
Founded
1903
Employees
1001-5000

Section iconFunding & Financials

  • $500M - $1B

    ADAC's revenue is estimated to be in the range of $500M - $1B

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