Expanding Product Line Adagio Teas has shown a pattern of regularly launching new products like the Chicoriccino and Selefina, presenting an opportunity to introduce these unique blends to customers seeking innovative tea options.

Seasonal Offerings The success of Adagio’s annual Tea Advent Calendar and limited edition Irish Stout Tea demonstrates the potential for sales by leveraging seasonal and event-specific promotions to cater to holiday and celebration themes.

Executive Leadership Focus The recent hire of Virginie Barboux as senior vice-president of Customers and Marketing indicates a strategic focus on customer engagement and marketing, potentially opening doors for collaboration opportunities to enhance sales strategies.

Market Positioning Adagio's position as a trusted and reputable tea provider, recognized by Consumer Union and customer satisfaction surveys, can be leveraged by the sales team to emphasize quality and reliability in attracting new customers and retaining existing ones.

Digital Marketing Tools By utilizing tech tools such as Google Analytics, TikTok Pixel, and Facebook for insights and targeting, the sales team can refine their strategies, increase customer reach, and drive conversions through optimized digital marketing campaigns tailored to specific audiences.