Sustainable sourcing Numi Organic Tea is a leading purchaser of organic, Fair Trade teas with a strong social mission as a B Corporation. This presents a sales opportunity to position premium, ethically sourced product lines to retailers and foodservice buyers who prioritize sustainability and impact.

Growth through SKUs Recent product expansions include Relax and Regenerate Herbal Supplement Tea Line and Premium Organic Latte Powders. There is potential to upsell related wellness and functional tea categories to distributors, cafes, and hospitality accounts seeking category breadth.

Global footprint Distributing to more than 50 countries indicates established international logistics and demand. Target expansion with export-ready packaging, co-packing opportunities, and regional promotions for multi-national retailers and importers.

Strategic partnerships Past collaborations with Boochcraft, Waves for Water, and Soil & More Impacts show openness to joint ventures and impact-driven collaborations. Explore co-branding, cause-related campaigns, and cross-promotional programs with aligned brands and NGOs.

Tech-enabled growth Active use of e-commerce and marketing tech (Shopify, Klaviyo, WordPress, AdTech stack) suggests readiness for digital selling, loyalty programs, and targeted B2B campaigns. Propose wholesale portals, account-based marketing, and data-driven promotions to boost retailer conversions.