Market exit cues Adairs has exited the New Zealand market and is consolidating focus on Australia. This presents an opportunity to target customers in NZ who may migrate to competing brands, while leveraging Adairs’ remaining Australian presence to upsell or cross-sell lifestyle and home decor solutions in the Australian channel.

Leadership changes With a new CEO appointed in 2024 and an independent non-executive director added in 2026, there may be openness to strategic partnerships, supplier collaborations, or technology modernization initiatives. Engage to position aligned value propositions that support growth and operational efficiency.

Tech stack leverage The company already employs digital tools such as React, Azure Monitor, Hotjar and Cloudflare Bot Management, indicating a digital-first approach. There is potential to offer e-commerce optimization, personalization, conversion-rate improvements, and security/compliance solutions to support their online platform and customer experience.

Revenue levers With reported revenue in the mid-range and a focus on home décor with a long-standing Australian heritage, opportunities exist to offer premium or exclusive product lines, licensing partnerships (brand extensions like PAW Patrol previously), and omnichannel solutions to grow AOV and repeat purchase.

Competitive positioning Industry peers like Nick Scali highlight margin opportunities; Adairs could benefit from sales enablement, efficiency programs, and data-driven merchandising to defend against competition in home furnishings. Propose value-added services such as demand forecasting, mix optimization, and supply chain resilience to strengthen market stance.