International Expansion Harvey Norman's presence in multiple countries including Australia, New Zealand, Slovenia, Croatia, Ireland, Singapore, and Malaysia presents opportunities to cross-sell and tailor product offerings to diverse markets, leveraging localized marketing strategies and regional supply chain partnerships.

Digital Engagement With a tech stack that includes Adobe Analytics and Microsoft ASP.NET, Harvey Norman emphasizes digital engagement and data-driven marketing, providing avenues to develop targeted online sales campaigns and enhance customer experience across digital channels.

Leadership Stability The long-standing CEO Katie Page, in place since 1999, offers stability and strategic continuity, creating opportunities to introduce innovative product lines and expand franchise offerings within existing operational frameworks.

Growth Strategy Recent corporate updates, including the annual general meeting and expansion strategies, indicate ongoing focus on growth markets, making this an opportune moment to align sales initiatives with their international and franchise expansion plans.

Market Positioning Harvey Norman operates in a competitive retail landscape with comparable companies like Officeworks and JB Hi-Fi, providing a chance to differentiate through premium offerings, bundled solutions, or enhanced in-store and online shopping experiences to capture a larger share of the home and office retail market.