Adams Consulting Employee Directory

Market ResearchCalifornia, United States51-200 Employees

Adams Consulting is a mid-sized, Berkeley, California-based market research firm with more than two decades of experience in strategic planning and research. The company specializes in brand development and the application of marketing strategy and communications, working with startups through Fortune 500 firms across service, technology, and product sectors. Its research approach is informed by a consumer psychologist with a PhD in motivational psychology from UC Berkeley and an MS in applied statistics from Stanford, emphasizing analysis of motivations and belief systems in context.

The firm has moderated more than 2,000 focus groups and in-depth interviews and designed more than 1,000 quantitative studies, including segmentation, image, and tracking efforts, as well as database analysis for profiling, modeling, and scoring related to acquisition, loyalty, and retention. Its B2B work includes research, strategy, and planning for clients across industries such as financial services, technology, health care, consumer products, internet, insurance, and retail.

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