Aday Email Format
Retail Apparel and FashionEngland, United Kingdom51-200 Employees
Aday is a fashion brand based in London, England, that operates a direct-to-consumer model and builds capsule wardrobes designed for repeated wear. The line emphasizes sustainability and practical, versatile design, using fabrics chosen for longevity to simplify everyday styling. Its customers are people seeking durable, easy-to-match apparel within a compact collection that supports intentional dressing rather than fast-fashion trends. The company runs with a globally distributed, remote team, reflecting an international footprint. It has earned recognition in the industry, including being highlighted by Fast Company as one of the most innovative companies in the world.