Insights

Sustainable Product Appeal Aday’s emphasis on eco-friendly, innovative super fabrics and capsule wardrobes designed for outfit repeating positions it strongly within the growing market of environmentally conscious consumers seeking sustainable fashion options, opening opportunities for targeted marketing and partnerships.

Direct-to-Consumer Focus With a direct-to-consumer sales model and a user-centric approach, Aday offers avenues to expand brand loyalty and cross-selling initiatives through personalized online channels, loyalty programs, and exclusive product launches.

Global Market Reach Loved worldwide and operating remotely with a diverse team, Aday has potential to build international collaborations and localized marketing campaigns tailored to various markets, increasing global sales channels and brand visibility.

Innovative Tech Stack Utilizing advanced tech tools like Mixpanel, Klaviyo, and React, Aday is well-positioned to leverage data-driven marketing and customer engagement strategies, enabling personalized outreach and optimized sales funnels.

Strong Brand Recognition Recognized as one of the Most Innovative Companies by Fast Company, Aday’s strong industry reputation and media coverage provide opportunities to amplify brand awareness, attract new customers, and form strategic alliances with sustainability-focused brands.

Aday Tech Stack

Aday uses 8 technology products and services including AWIN, Mixpanel, Adobe, and more. Explore Aday's tech stack below.

  • AWIN
    Affiliate Advertising Networks
  • Mixpanel
    Analytics
  • Adobe
    Audio, Video, Graphics
  • React
    Javascript Frameworks
  • Klaviyo
    Marketing Automation
  • Microsoft
    Miscellaneous
  • HTML
    Programming Languages
  • Google Plus
    Widgets

Media & News

Aday's Email Address Formats

Aday uses at least 1 format(s):
Aday Email FormatsExamplePercentage
First@thisisaday.comJohn@thisisaday.com
64%
FirstLast@thisisaday.comJohnDoe@thisisaday.com
17%
FirstL@thisisaday.comJohnD@thisisaday.com
10%
Last@thisisaday.comDoe@thisisaday.com
9%

Frequently Asked Questions

Where is Aday's headquarters located?

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Aday's main headquarters is located at London, England ec1v 3nu United Kingdom. The company has employees across 4 continents, including EuropeNorth AmericaAsia.

What is Aday's stock symbol?

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Aday is a publicly traded company; the company's stock symbol is FFIEW.

What is Aday's official website and social media links?

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Aday's official website is thisisaday.com and has social profiles on LinkedInCrunchbase.

How much revenue does Aday generate?

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As of February 2026, Aday's annual revenue is estimated to be $500K.

What is Aday's SIC code NAICS code?

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Aday's SIC code is 5961 - Catalog and Mail-Order Houses NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does Aday have currently?

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As of February 2026, Aday has approximately 45 employees across 4 continents, including EuropeNorth AmericaAsia. Key team members include Ceo And Co-Founder: M. H.Chief Executive Officer And Program Specialist: A. A.Chief Marketing Officer: B. D.. Explore Aday's employee directory with LeadIQ.

What industry does Aday belong to?

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Aday operates in the Retail Apparel and Fashion industry.

What technology does Aday use?

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Aday's tech stack includes AWINMixpanelAdobeReactKlaviyoMicrosoftHTMLGoogle Plus.

What is Aday's email format?

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Aday's email format typically follows the pattern of First@thisisaday.com. Find more Aday email formats with LeadIQ.

How much funding has Aday raised to date?

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As of February 2026, Aday has raised $2M in funding. .

When was Aday founded?

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Aday was founded in 2015.

Aday

Retail Apparel and FashionEngland, United Kingdom11-50 Employees

Aday is a direct-to-consumer brand creating capsules wardrobes designed for outfit repeating. Sustainably made with innovative super fabrics to bring joy to your wardrobe. More optimism, more innovation, less "stuff" and better design. Loved around the world. ✨

We’re a team of optimists (currently working remotely around the globe) and we’re dedicated to making positive changes in the world around us. We’re also pretty fun (if we do say so ourselves), and we strive to make each day interesting, challenging and rewarding. 

We’ve raised over $10m in venture capital and were named one of the Most Innovative Companies in the World by Fast Company. You can read more about us in places like Fast Company, Vogue, Refinery29 + Conde Nast Traveler (and many more).

www.thisisaday.com

Section iconCompany Overview

Headquarters
London, England ec1v 3nu United Kingdom
SIC Code
5961 - Catalog and Mail-Order Houses
Stock Symbol
FFIEW
NAICS Code
448 - Clothing and Clothing Accessories Stores
Founded
2015
Employees
11-50

Section iconFunding & Financials

  • $2M

    Aday has raised a total of $2M of funding over 1 rounds. .

  • $1M$10M

    Aday's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $2M

    Aday has raised a total of $2M of funding over 1 rounds. .

  • $1M$10M

    Aday's revenue is estimated to be in the range of $1M$10M

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