Insights

Innovative Product Line Aday specializes in sustainable, capsule wardrobe fashion made from innovative super fabrics, offering a unique and eco-friendly option for consumers seeking style with a positive environmental impact. This positions the brand well to attract environmentally conscious customers interested in premium, lower-commitment wardrobe solutions.

Global Reach & Recognition With a presence around the world and recognition as one of the Most Innovative Companies by Fast Company, Aday has a strong reputation and international customer base, providing opportunities to expand sales channels across different regions and tap into global markets that value innovation and sustainability.

Digital Engagement Strategy Aday’s tech stack, including platforms like Klaviyo and Facebook Pixel, indicates a focus on targeted digital marketing and personalized customer engagement, making it possible to identify and cultivate high-value prospects through data-driven marketing campaigns and retargeting efforts.

Funding & Growth Potential Having raised over $10 million in venture capital and actively expanding its team, Aday is positioned for scaling its operations and product offerings, creating potential sales opportunities as new collections and innovative fabrics are introduced to diverse customer segments.

Customer Loyalty & Preorders Aday’s preorder program and emphasis on customer experience suggest an engaged, early-adopter customer base that can be leveraged for upselling, repeat sales, and building a loyal community, opening avenues for targeted sales initiatives and exclusive offers.

Aday Tech Stack

Aday uses 8 technology products and services including LiveIntent, Facebook Pixel, Weibo, and more. Explore Aday's tech stack below.

  • LiveIntent
    Advertising
  • Facebook Pixel
    Analytics
  • Weibo
    Blogs
  • React
    Javascript Frameworks
  • Klaviyo
    Marketing Automation
  • Microsoft
    Miscellaneous
  • Ruby
    Programming Languages
  • Facebook
    Widgets

Media & News

Aday's Email Address Formats

Aday uses at least 1 format(s):
Aday Email FormatsExamplePercentage
First@thisisaday.comJohn@thisisaday.com
64%
FirstLast@thisisaday.comJohnDoe@thisisaday.com
17%
FirstL@thisisaday.comJohnD@thisisaday.com
10%
Last@thisisaday.comDoe@thisisaday.com
9%

Frequently Asked Questions

Where is Aday's headquarters located?

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Aday's main headquarters is located at 161 Lafayette Street New York, New York 10013 US. The company has employees across 4 continents, including North AmericaEuropeAsia.

What is Aday's stock symbol?

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Aday is a publicly traded company; the company's stock symbol is FFIEW.

What is Aday's official website and social media links?

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Aday's official website is thisisaday.com and has social profiles on LinkedInCrunchbase.

How much revenue does Aday generate?

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As of September 2025, Aday's annual revenue reached $7.5M.

What is Aday's NAICS code?

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Aday's NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does Aday have currently?

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As of September 2025, Aday has approximately 47 employees across 4 continents, including North AmericaEuropeAsia. Key team members include Chief Executive Officer And Program Specialist: A. A.Chief Marketing Officer: B. D.Ceo And Co-Founder: M. H.. Explore Aday's employee directory with LeadIQ.

What industry does Aday belong to?

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Aday operates in the Retail Apparel and Fashion industry.

What technology does Aday use?

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Aday's tech stack includes LiveIntentFacebook PixelWeiboReactKlaviyoMicrosoftRubyFacebook.

What is Aday's email format?

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Aday's email format typically follows the pattern of . Find more Aday email formats with LeadIQ.

How much funding has Aday raised to date?

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As of September 2025, Aday has raised $2M in funding. .

When was Aday founded?

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Aday was founded in 2015.
Aday

Aday

Retail Apparel and FashionNew York, United States11-50 Employees

Aday is a direct-to-consumer brand creating capsules wardrobes designed for outfit repeating. Sustainably made with innovative super fabrics to bring joy to your wardrobe. More optimism, more innovation, less "stuff" and better design. Loved around the world. ✨

We’re a team of optimists (currently working remotely around the globe) and we’re dedicated to making positive changes in the world around us. We’re also pretty fun (if we do say so ourselves), and we strive to make each day interesting, challenging and rewarding. 

We’ve raised over $10m in venture capital and were named one of the Most Innovative Companies in the World by Fast Company. You can read more about us in places like Fast Company, Vogue, Refinery29 + Conde Nast Traveler (and many more).

www.thisisaday.com

Section iconCompany Overview

Headquarters
161 Lafayette Street New York, New York 10013 US
Stock Symbol
FFIEW
NAICS Code
448 - Clothing and Clothing Accessories Stores
Founded
2015
Employees
11-50

Section iconFunding & Financials

  • $2M

    Aday has raised a total of $2M of funding over 1 rounds. .

  • $10M

    Aday's revenue is in the range of $10M

Section iconFunding & Financials

  • $2M

    Aday has raised a total of $2M of funding over 1 rounds. .

  • $10M

    Aday's revenue is in the range of $10M

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